Inclination-Based Dynamic Display Proportion Adjustment

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Solution Overview

Problem

Existing information display technologies on smart devices face challenges in capturing user attention due to small screen sizes, making it difficult to effectively display and enhance advertising content.

Innovation Solution

An information display device that detects inclination using a gyro sensor and adjusts the display proportions of primary and secondary content dynamically, prioritizing the secondary content's visibility as the device is tilted, and switches to full-screen display when a predetermined threshold is reached.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If advertising content is displayed on a smart device with a small display screen, then the device portability is maintained, but the advertising effect is reduced due to limited visibility

Engineering Contradiction:
Improvedisplay screen areaVSAvoidadvertising effect
Core Design Contradiction:
Area of stationary objectVSEase of manufacture

Solution Approach 1:

The patent applies the dynamics principle by making the display region proportions dynamically adjustable based on device inclination. The display control unit changes the proportion of the display region for advertising content according to the inclination detection result, allowing the advertising content to expand and occupy more screen area when the device is tilted, thus improving visibility and advertising effect on small screens without compromising portability

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent utilizes parameter changes by modifying the display region proportion parameter based on inclination angle. When the inclination exceeds a threshold, the advertising content's display region proportion is increased, effectively changing the visual parameters to enhance advertising impact on the limited screen area while maintaining the device's small form factor

Inventive Principle:
Principle #35Parameter changes

2Ease of manufacture

If the display region proportion for advertising content is increased to improve advertising effect, then the advertising visibility is enhanced, but the content display area is reduced

Engineering Contradiction:
Improveadvertising effectVSAvoidcontent display area
Core Design Contradiction:
Ease of manufactureVSArea of stationary object

Solution Approach 1:

The system dynamically adjusts the balance between advertising content and primary content display areas based on real-time inclination detection. When the device is tilted, the advertising content region expands while the primary content region contracts, and when returned to normal position, the proportions revert. This dynamic adjustment allows temporary prioritization of advertising visibility without permanently sacrificing content display area

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display proportion adjustment operates as a periodic action triggered by inclination changes. The system alternates between normal display mode and advertising-prioritized mode based on whether the inclination threshold is exceeded, allowing both advertising content and primary content to be displayed effectively at different times without permanent loss of either

Inventive Principle:
Principle #19Periodic action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach effectively captures user attention by gradually increasing the prominence of advertising content as the device is tilted, ultimately displaying it full-screen, thereby improving advertising effectiveness on small screens.

Implementation Method 1

a detection unit configured to detect an inclination of the information display device

Methodology Applied
Scientific EffectGravitation: Gravitation

Data Source

PatentUS9984390B2Information display device, distribution device, information display method, and non-transitory computer readable storage medium
Publication Date: 2018.05.29 YAHOO JAPAN CORP
  • US9984390B2 patent drawing
  • US9984390B2 patent drawing
  • US9984390B2 patent drawing

AI summary

According to one aspect of an embodiment, an information display device includes a display unit configured to display first content in a region which accounts for a predetermined proportion of a display region and displays second content in another region. The information display device includes a detection unit configured to detect an inclination of the information display device. The information display device includes a change unit configured to change the proportion of the region in which the first content is displayed and the proportion of the region in which the second content is displayed in the display region, depending on the detection result of the detection unit.