Dynamic Display Rendering for Smart Devices
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing digital visual rendering technologies for user experiences on web pages and mobile applications lack the ability to dynamically and minimally invasively display promotional content, especially when users scroll or change device orientation.
Innovation Solution
A method and system for generating dynamic display renderings in a viewing area of a smart device, which includes dynamically substituting elements in the main content with alternative content, such as images or videos, based on user input and device orientation, using a rendering engine that can resize, reformat, and interpolate between predetermined substitutions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If promotional content is displayed in a static and intrusive manner, then visibility and attention are improved, but user experience and content flow are disrupted
Solution Approach 1:
The patent applies dynamics by transforming static promotional content into dynamic content that automatically adapts to user interactions. The promotional content changes its display state based on scrolling position, device orientation, and user engagement, creating a living promotional experience that flows naturally with the user journey rather than blocking it
Solution Approach 2:
The patent utilizes parameter changes by modifying display parameters (visibility, position, format) of promotional content based on real-time detection of substitution variables such as scrolling position, device orientation, and user interaction metrics. This allows the promotional content to optimize its visibility parameters without compromising the overall user experience
2Ease of operation
If promotional content is displayed dynamically and adaptively, then user experience is improved, but system complexity and processing requirements increase
Solution Approach 1:
The patent applies preliminary action by pre-defining multiple display states and transition rules for promotional content. The system prepares various configured states in advance that can be automatically activated based on detected conditions, reducing the need for complex real-time decision-making algorithms and simplifying the processing requirements
Solution Approach 2:
The patent implements universality by creating a multi-functional display system that can handle various types of promotional content (images, videos, animations) and adapt to different contexts (scrolling, orientation changes, user interactions) using a unified framework. This universal approach reduces overall system complexity by avoiding the need for separate specialized systems for each function
3Ease of operation
If promotional content is displayed minimally invasively, then user experience is preserved, but visibility and promotional effectiveness are reduced
Solution Approach 1:
The patent applies periodic action by implementing rhythmic display patterns where promotional content appears and disappears in sync with user scrolling behavior and engagement patterns. The content is strategically revealed at optimal moments during the user journey, creating periodic opportunities for promotion without creating a constant intrusive presence that would degrade user experience
Data Source
Figure 1
Figure 1~2
Figure 3~4
AI summary
The invention provides method for generating a dynamic display rendering in a viewing area of a display of a smart device, comprising the following steps: providing a main content from a source for display in the viewing area, displaying said main content, providing input data for causing a movement of the main content displayed in the viewing area, providing at least one alternative content distinct from the main content, in response to a substitution input variable in combination with substitution parameters embedded in said main content and associated with said alternative content, dynamically substituting to at least one element of the main content a modified element containing at least part of said alternative content, and displaying said the main content with the modified element. The invention also provides associated system, smart device and digital content. Application in particular to new types of image-related animations when scrolling through content.