Dynamic Ecommerce Page Assembly with Visual Rule Editing
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Solution Overview
Problem
Business users face challenges in efficiently managing and modifying dynamically assembled e-commerce web pages, particularly when dealing with multiple disparate data sources, as existing tools lack intuitive interfaces for predicting how changes will affect the end-user experience, leading to non-interactive design processes and delayed discovery of design implications.
Innovation Solution
A system and method that generate visual representations of backend data sources and rules, allowing business users to make changes in a first visual representation while simultaneously rendering those changes in a second visual representation, providing real-time feedback and enabling non-technical users to manipulate dynamically rendered content without understanding the underlying data sources and rules.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If multiple disparate data sources are used to form a single web page, then the information displayed on the web page is increased, but the efficiency of information retrieval from backend databases deteriorates
Solution Approach 1:
The system segments the complex web page assembly process into distinct visual layers: a first visual representation showing backend data sources and rules, and a second visual representation showing the rendered web page. This segmentation allows users to work with high-level visual abstractions rather than directly querying multiple disparate databases, thereby maintaining information richness while improving retrieval efficiency through structured visual manipulation.
2Ease of operation
If business users are provided with access to backend data sources and rules, then the ability to make changes to web pages is improved, but the complexity of the system increases
Solution Approach 1:
The system introduces visual representations as an intermediary layer between business users and backend data sources. Instead of directly accessing complex databases and rules, users interact with simplified visual models that abstract away technical complexity. This intermediary visual interface enables non-technical users to make meaningful changes without being overwhelmed by system complexity.
3Ease of operation
If changes to web pages are made without real-time feedback, then the simplicity of the editing process is maintained, but the ability to predict design implications deteriorates
Solution Approach 1:
The system implements real-time feedback by simultaneously updating both visual representations when changes are made. When a user modifies the first visual representation (backend data sources and rules), the second visual representation (rendered web page) automatically updates to reflect the impact of those changes. This immediate feedback loop allows users to predict design implications without adding complexity to the editing process.
Data Source
AI summary
Systems and methods for manipulating dynamically rendered content are provided. At the outset, a first visual representation of backend data sources and a set of rules is generated. The first visual representation includes a structural overview of the backend data sources and the rules. A second visual representation of the backend data sources and the rules is also generated. The second visual representation includes an end-user rendering based on the backend data sources and the rules. A change to one of the backend data sources or rules is received within the first visual representation. Simultaneously, the change is rendered within the second visual representation.