Dynamic Experience Fingerprint for Context-Aware Content Delivery
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Solution Overview
Problem
Existing QR code systems are impractical for changing encoded information, as new codes must be generated and placed on physical items, making it difficult to update or modify the content associated with them.
Innovation Solution
The use of experience fingerprints, which are visual patterns that can be scanned and analyzed to provide dynamic and customizable experiences, allowing for the generation of unique visual words that correspond to specific content, such as audio, video, or text, based on contextual information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If new QR codes are generated to change encoded information, then the content can be updated, but the process becomes impractical due to the need to physically place new codes on items
Solution Approach 1:
The patent transforms the static QR code system into a dynamic one by using a single fingerprint image that can resolve to different URLs based on contextual parameters (device type, OS, screen resolution, etc.). The server dynamically selects the appropriate URL from multiple options based on the client's characteristics, eliminating the need to physically replace codes while achieving content updates.
Solution Approach 2:
The system changes the parameters used for content delivery by incorporating multiple device characteristics (screen resolution, operating system, device type) into the URL resolution process. Instead of changing the physical code, the system changes which parameter combination leads to which URL, allowing flexible content delivery without physical code replacement.
2Ease of manufacture
If a single fingerprint image is used to provide multiple experiences, then code placement is simplified, but the system complexity increases due to contextual analysis requirements
Solution Approach 1:
The patent introduces a server as an intermediary that handles the complex contextual analysis and URL selection logic. The client device only needs to capture the fingerprint image and send it to the server, which then analyzes the device characteristics and returns the appropriate URL. This moves the complexity from the client side to the server side, simplifying the client implementation.
Solution Approach 2:
The system replaces the mechanical approach of physically placing different QR codes with a digital processing approach. Instead of manual code generation and placement, the system uses automated image capture, digital signal processing to extract the fingerprint, and algorithmic URL selection based on device parameters, all handled programmatically.
3Adaptability or versatility
If contextual information is used to dynamically select experiences, then content targeting is improved, but the time required for experience delivery increases
Solution Approach 1:
The patent performs preliminary actions by pre-configuring multiple URL options in the fingerprint image metadata and pre-establishing the mapping between device characteristics and URLs on the server. When a fingerprint is scanned, the server already has the relevant URLs ready and can quickly match the device parameters to the appropriate URL without extensive real-time processing or external lookups.
Data Source
AI summary
Experience fingerprints can be generated that are unique but correspond to a recognizable fingerprint template, where each fingerprint can correspond to a word of a visual language. Image data can be captured that includes a representation of an experience fingerprint, and the fingerprint can be analyzed by a remote system or service to determine an experience to be provided. The experience can be a general experience to be provided for any request relating to a specific fingerprint received over a period of time, or the experience can be selected, modified, or generated based upon contextual information for the request, such as information for a user or device submitting the request. The experience can include audio, video, text, or graphical content, as may be presented using one or more devices.