Dynamic Experimentation System for Electronic Marketing Communications
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Solution Overview
Problem
Current methods for transmitting electronic marketing communications lack efficient programmatic control and analysis, leading to suboptimal performance due to manual configuration of multiple communication services and failure to account for interactions between variables, resulting in inaccurate results and resource inefficiencies.
Innovation Solution
A system and method for programmatically controlling and analyzing electronic marketing communications, including audience mapping through hashing operations, experiment management, and real-time feedback, to dynamically alter experimental parameters and improve the quality of experimental results.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual configuration methods are used for electronic marketing communications, then ease of operation is maintained, but productivity and measurement precision deteriorate due to resource inefficiencies and inaccurate results
Solution Approach 1:
The system performs self-configuration and self-optimization through automated audience mapping, experiment management, and result analysis. The experiment management circuitry automatically determines audience mappings, selects experimental parameters, and analyzes results without requiring manual intervention, allowing the system to serve itself in configuring and optimizing marketing communications.
Solution Approach 2:
The system implements continuous feedback loops where experiment results are automatically analyzed and used to refine future marketing communications. The experiment management circuitry tracks performance metrics, compares experimental outcomes against hypotheses, and uses this feedback to iteratively improve audience segmentation and communication strategies, enhancing productivity through data-driven optimization.
2Measurement precision
If programmatic control is implemented for electronic marketing communications, then productivity and measurement precision improve, but device complexity increases due to automated experimentation systems
Solution Approach 1:
The system segments the complex experiment management process into distinct functional modules: audience mapping circuitry that segments consumers into audience groups, experiment management circuitry that controls experimental parameters, and result analysis circuitry that analyzes outcomes. This segmentation allows each module to specialize in specific tasks, improving measurement precision while managing overall system complexity through modular architecture.
Solution Approach 2:
The experiment management circuitry acts as an intermediary layer between the raw marketing communication services and the analysis systems. It standardizes data collection, manages experimental configurations, and coordinates between different system components, thereby improving measurement precision without requiring direct complex interactions between all system elements.
3Adaptability or versatility
If audience mapping through hashing operations is used, then measurement precision and adaptability improve, but loss of information increases due to data transformation
Solution Approach 1:
The system changes the parameter representation of audience data by applying hashing operations that transform consumer identifiers into standardized audience group assignments. This parameter transformation enables flexible audience segmentation and adaptability to different experimental configurations while the experiment management circuitry preserves the mapping relationships to minimize information loss and enable traceability.
Data Source
AI summary
Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.