Dynamic Filter Category Ordering in E-Commerce Interfaces
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Solution Overview
Problem
Existing user interface systems for arranging filter categories, such as in e-commerce websites, often suffer from bias in determining the most popular filters due to initial placement and positional influence, leading to incorrect user engagement metrics.
Innovation Solution
A method and system that create multiple arrangements of filter categories, each displayed a predetermined number of times, record user selections, and then reorder them based on relative frequencies to eliminate positional bias and accurately determine user preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If filter categories are arranged in a fixed initial order in the user interface, then the interface structure is simple and easy to implement, but user engagement metrics become biased due to positional influence rather than actual user preference
Solution Approach 1:
The patent implements a dynamic arrangement system where filter categories are not fixed in a static order but are instead reordered based on recorded user selection frequencies. The system transitions from a static initial arrangement to multiple dynamic arrangements, ultimately establishing an optimized arrangement that reflects actual user preferences rather than positional bias
Solution Approach 2:
The system performs preliminary actions by creating multiple different arrangements of filter categories before determining the final optimized arrangement. These preliminary arrangements are displayed to users and their selection frequencies are recorded, providing data that informs the subsequent creation of the optimized arrangement
2Measurement precision
If multiple arrangements of filter categories are created and displayed to eliminate positional bias, then measurement precision of user preferences improves, but device complexity and implementation difficulty increase
Solution Approach 1:
The patent segments the filter category arrangement process into distinct phases: creating multiple different arrangements, displaying them sequentially to users, recording user selections for each arrangement, and finally synthesizing this data to create an optimized arrangement. This segmentation allows the complex task of eliminating positional bias to be managed through systematic, manageable steps
3Device complexity
If filter categories are arranged based on initial placement rather than user preference data, then the interface is simpler to implement, but user engagement and satisfaction decrease due to biased presentation
Solution Approach 1:
The patent implements a feedback mechanism where user selections of filter categories across multiple arrangements are recorded and analyzed. This feedback data regarding actual user engagement patterns is then used to inform and optimize the final arrangement of filter categories, ensuring that the interface evolves based on real user behavior rather than assumptions
Data Source
AI summary
A system and method for displaying a user interface may include an examination and/or elimination of positional bias of interactive categories in order to drive user engagement. A method or system configured to execute the method on a user interface may include creating a first arrangement of categories. The arrangement can be shown on a user device to one or more users a selected number of times. The users' interactions with the categories in the interface may be recorded. The method may further include creating a second arrangement, which is different from the first arrangement, and this second arrangement may be shown to the users the selected number of times and the users' interactions with the second arrangement may be recorded. Based on the frequency of user interactions with the first and second arrangement, a ranked set of the categories may be created and displayed to users.