Dynamic Geofence Adjusting Radius for Customer Flow
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Solution Overview
Problem
Existing geofencing methods rely on static boundaries, which fail to optimize customer flow to venues based on product availability, leading to inefficient resource consumption and potential negative customer sentiment due to inappropriate geographic size settings.
Innovation Solution
A dynamic geofence is created and managed based on product availability, adjusting its range to optimize customer flow by associating campaigns with the geofence and modifying its size dynamically according to product inventory levels, thereby reducing computing overhead and improving resource efficiency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a static geofence with fixed boundaries is used, then the system complexity is low and ease of operation is high, but the customer flow optimization is insufficient and resource consumption is inefficient
Solution Approach 1:
The geofence system transitions from static boundaries to dynamic boundaries that automatically adjust based on real-time product availability data. The geofence radius and geographic area are modified programmatically in response to inventory levels, enabling adaptive customer flow optimization without manual intervention.
Solution Approach 2:
The system implements a feedback loop where product availability information is continuously monitored and fed back to the geofence management system. This feedback mechanism triggers automatic adjustments to geofence parameters, creating a closed-loop control system that optimizes customer attraction based on current inventory status.
2Productivity
If a large geofence area is established to attract more customers, then customer throughput increases, but resource consumption and computing overhead increase
Solution Approach 1:
The geofence area dynamically scales based on product availability. When inventory levels are high, the geofence expands to attract more customers; when inventory is low, the geofence contracts to reduce computing overhead and resource consumption, maintaining optimization efficiency.
Solution Approach 2:
The system modifies geofence parameters (radius, area, geographic boundaries) based on product availability thresholds. These parameter changes enable the system to adjust the balance between customer attraction and resource consumption dynamically, rather than maintaining fixed settings.
3Loss of energy
If a small geofence area is used to reduce resource consumption, then computing overhead is minimized, but customer attraction and throughput are insufficient
Solution Approach 1:
The feedback mechanism ensures that the geofence size is continuously adjusted based on real-time product availability. This prevents the system from maintaining a consistently small geofence that would limit customer attraction, while also avoiding consistently large geofences that would waste resources.
4Adaptability or versatility
If static geofence boundaries are maintained, then system stability is high and operation is simple, but adaptability to product availability changes is poor
Solution Approach 1:
The geofence system performs self-adjustment based on automated product availability monitoring. The system manages its own boundaries and parameters without requiring manual intervention, maintaining ease of operation while achieving high adaptability to changing inventory conditions.
Solution Approach 2:
The system transitions from static to dynamic geofence management, where boundaries automatically adapt to product availability changes. This dynamic behavior enables the system to respond flexibly to inventory fluctuations while maintaining operational simplicity through automation.
Data Source
AI summary
Approaches presented herein enable creating a dynamic geofence based on an availability of a product to optimize a flow of customers to a venue. Specifically, a geofence at a venue (e.g., retail outlet, restaurant, ticket office, etc.) is established based on a reference point and an area having a range. A campaign related to a product (e.g., a sales promotion, etc.) is associated with the established geofence. An aspect of the established geofence is dynamically modified based on an availability of the product in order to optimize the flow of customers to the venue.