Dynamic Gift Object Animation in Video Streaming

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Solution Overview

Problem

Existing information processing systems fail to effectively enhance the motivation of viewing users for gifting within video animations, as the display of gifts often becomes static and lacks engaging interactions.

Innovation Solution

An information processing system that includes a distribution portion, a receiver, an object display device, a determination portion, and an expression portion. This system distributes videos with animations of character objects, receives display requests for specified gifts, and changes the movement or shape of the gift objects based on behavior information of the distribution user or other gift objects, satisfying predetermined conditions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the gift object is displayed statically after falling to a predetermined position, then the display is simple and easy to implement, but the viewing user's motivation for gifting is not effectively improved

Engineering Contradiction:
Improveease of gift displayVSAvoiduser gifting motivation
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent applies the Dynamics principle by transforming the static gift object into a dynamic one that can change its shape and movement based on the distribution user's behavior. The gift object transitions from a fixed state to an animated state that responds to user actions, thereby increasing engagement and gifting motivation without significantly complicating the display system.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent utilizes Parameter changes by modifying the shape and movement parameters of the gift object based on the distribution user's behavior. The expression portion changes at least one of the movement or shape parameters of the gift object when predetermined conditions are met, creating varied and engaging visual feedback that enhances user motivation.

Inventive Principle:
Principle #35Parameter changes

2Productivity

If the gift object displays animated expressions based on distribution user behavior, then user engagement is improved, but the device complexity increases

Engineering Contradiction:
Improveuser gifting motivationVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements Feedback by creating a closed-loop system where the gift object's display responds to the distribution user's behavior. The determination portion monitors user behavior, evaluates whether predetermined conditions are satisfied, and triggers appropriate expressions on the gift object. This feedback mechanism enhances user engagement while keeping the system architecture modular and manageable.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent appliesSelf-service by enabling the gift object to automatically generate and display appropriate expressions based on the distribution user's behavior without requiring manual intervention. The system autonomously determines which expression to display and executes the animation, reducing the need for complex control interfaces while maintaining high user engagement.

Inventive Principle:
Principle #25Self-service

3Productivity

If multiple gift objects interact with each other, then the video becomes more engaging, but the difficulty of detecting and measuring behavior information increases

Engineering Contradiction:
Improvevideo engagementVSAvoidbehavior information analysis
Core Design Contradiction:
ProductivityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent utilizesSegmentation by dividing the system into distinct functional portions: the receiver that obtains behavior information, the determination portion that evaluates conditions, and the expression portion that displays gift object expressions. This segmentation allows for independent processing of each gift object's behavior and interactions, making it easier to manage and analyze complex multi-object scenarios without overwhelming the detection system.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12289354B2Information processing system, information processing method, and computer program
Publication Date: 2025.04.29 GREE HOLDINGS INC
  • US12289354B2 patent drawing
  • US12289354B2 patent drawing
  • US12289354B2 patent drawing

AI summary

One or more computer processors include (i) a distribution portion that distributes, to a viewing user terminal, information about a video including an animation of a character object of a distribution user, (ii) a receiver that receives a display request for a specified gift transmitted from the viewing user terminal, (iii) an object display device that displays a specified gift object corresponding to the specified gift in the video, based on the display request received by the receiver, (iv) a determination portion that determines whether behavior information of the distribution user or another gift object satisfies a predetermined condition associated with the specified gift object, and (v) an expression portion that changes at least one of a movement and a shape of the specified gift object when the determination portion determines that the predetermined condition is satisfied.