Dynamic Heatmap Overlay for Interactive Web Analytics
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Solution Overview
Problem
Conventional web-based heatmap tools overlay static images of web pages, making it difficult for data analysts to interact with the web page and trace end-user behavior, especially with dynamic content like menus and pop-up windows.
Innovation Solution
A web-based analytics service generates dynamic heatmaps that overlay a live view of a web page, allowing data analysts to interact with the web page and updating the heatmap in real-time as the content changes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional heatmap tools overlay static images of web pages, then the heatmap visualization is simple to generate, but data analysts cannot interact with the web page and trace end-user behavior
Solution Approach 1:
The patent transforms static heatmap images into dynamic, interactive heatmaps that respond to user actions. The heatmap overlay is rendered on top of an interactive web page view, allowing analysts to click through pages and see heatmap data update in real-time based on their interactions, making the visualization system dynamic rather than static
Solution Approach 2:
The patent introduces an intermediary layer that combines the interactive web page view with the heatmap visualization layer. This intermediary system allows both the original web page interactivity and the heatmap data visualization to coexist, enabling analysts to interact with the page while simultaneously viewing behavior patterns
2Reliability
If conventional heatmap tools use static images, then the visualization is stable, but it cannot accurately represent dynamic content like menus and pop-up windows
Solution Approach 1:
The system dynamically updates the heatmap visualization as the web page content changes. When analysts interact with the page (clicking menus, opening pop-ups), the heatmap layer updates in real-time to reflect user behavior on the current dynamic state of the page, ensuring accurate representation of interactions with changing content
Solution Approach 2:
The system implements feedback loops where user interactions with the web page are immediately reflected in the heatmap visualization. As analysts click through pages and interact with elements, the heatmap provides real-time feedback showing aggregated user behavior patterns, which helps analysts understand the relationship between their actions and overall user behavior
3Productivity
If conventional tools overlay heatmaps on static images, then the implementation is straightforward, but data analysts cannot trace end-user behavior through the web page
Solution Approach 1:
The system enables dynamic navigation through web pages while maintaining heatmap visualization. Analysts can click through pages, open menus, and interact with elements just as end-users would, while the heatmap continuously updates to show behavior patterns, making the analysis process as natural and efficient as actual user interaction
Data Source
AI summary
Techniques for generating heatmap overlays, for presentation with interactive web pages of websites are described. Consistent with embodiments, client-side scripting is used to obtain heatmap data (derived from website usage data) from a data analytics service, and generate from the heatmap data an overlay showing a heatmap. The heatmap includes heatmap blobs positioned and colored to indicate the web page elements that have been clicked most frequently.