Dynamic Hosted Shopping Cart Widget for Seamless Checkout
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Solution Overview
Problem
In online transactions, the need to reload or refresh web pages when updating shopping cart information can be inconvenient, leading to potential buyer abandonment and loss of sales due to tedious navigation between multiple pages.
Innovation Solution
A Dynamic Hosted Shopping Cart (DHSC) system that uses a remote server and a JavaScript transformable widget to track transaction information and facilitate checkout across all enabled pages of a seller's domain without the need for page reloading, allowing buyers to manage their cart in an unobtrusive and dynamic manner.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional virtual shopping cart is used with page reloads for updates, then server processing is simple, but user convenience deteriorates and buyer abandonment increases
Solution Approach 1:
A JavaScript widget serves as an intermediary between the buyer's browser and the server. This widget maintains a local copy of the shopping cart data and communicates with the server asynchronously, eliminating the need for page reloads while keeping the server architecture relatively simple.
Solution Approach 2:
The shopping cart system transitions from a static page-based model to a dynamic widget-based model. The JavaScript widget dynamically updates cart information in the browser without requiring page reloads, providing real-time feedback to users and improving convenience.
2Reliability
If frequent page reloads are used to update cart data, then data consistency is maintained, but time loss increases and buyer abandonment increases
Solution Approach 1:
The JavaScript widget performs preliminary actions by maintaining a local copy of cart data in the browser. When updates occur, the widget can immediately reflect changes without waiting for server responses or page reloads, reducing time loss while maintaining data consistency through asynchronous communication.
Solution Approach 2:
The system implements feedback mechanisms where the JavaScript widget continuously monitors for cart updates and provides immediate visual feedback to users through the widget interface, eliminating the need for manual page reloads and reducing time loss while maintaining data consistency.
3Productivity
If traditional shopping cart requires multiple page navigations, then server processing is simple, but ease of operation deteriorates and productivity decreases
Solution Approach 1:
The patent merges multiple page navigation steps into a single integrated widget interface. All cart operations (adding items, updating quantities, removing items) can be performed within the JavaScript widget without navigating between multiple pages, improving transaction efficiency while the server remains relatively simple.
Solution Approach 2:
The JavaScript widget serves multiple functions: it displays cart contents, allows item addition/removal, processes updates, and communicates with the server. This multi-functional approach consolidates what would traditionally require multiple separate pages into a single unified interface, improving productivity.
Data Source
AI summary
According to an embodiment, a system comprises a remote server adapted to interact with a buyer device and one or more other servers over a network, wherein the remote server is adapted to implement a shopping cart. The system also comprises one or more processors, and one or more memories adapted to store a plurality of machine-readable instructions which when executed by the one or more processors are adapted to cause the system to receive, at the remote server, first transaction information from the buyer device through the shopping cart, wherein the first transaction information comprises a transaction request from a first seller; receive, at the remote server, second transaction information from the buyer device through the shopping cart, wherein the second transaction information comprises a transaction request from a second seller; and process the first and second transaction information through the shopping cart for the first and second seller.