Dynamic Image Overlay for Media Content Personalization
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Solution Overview
Problem
Existing media content systems fail to dynamically adjust images on depicted display devices, leading to a lack of engagement and personalized viewer experiences, as they cannot alter images without redistributing media content.
Innovation Solution
A system and method that obtain device design information and display information to adjust images, generating composite images that maintain their position on the device, allowing for dynamic changes in size and orientation, and personalization based on viewer profiles.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If images are statically embedded in media content, then media content distribution is simple and efficient, but viewer engagement and personalization are limited
Solution Approach 1:
The system segments the media content delivery into two parts: the base media content remains static and simple to distribute, while the image overlays are dynamically generated and injected at the client side. This allows the media content itself to remain simple (maintaining distribution efficiency) while adding dynamic image capabilities through separate processing components.
Solution Approach 2:
The patent introduces an intermediary image processing system that sits between the media content source and the viewer. This intermediary takes the static media content, retrieves viewer profile information, and dynamically composes personalized images by overlaying content images onto device display images. This mediator handles the complexity of dynamic image generation without requiring changes to the original media content distribution system.
2Ease of operation
If images are dynamically adjusted based on viewer profiles, then viewer engagement and personalization are enhanced, but processing complexity and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-fetching and caching viewer profile information and content images before they are needed for image composition. Viewer profiles including preferences, device information, and viewing history are retrieved in advance. Content images are also pre-loaded into memory. This preliminary preparation significantly reduces the processing time required when actual image composition is needed, allowing fast dynamic image generation despite the complexity of personalized processing.
3Adaptability or versatility
If content images are varied based on marketing strategies, then advertising effectiveness is improved, but content management complexity increases
Solution Approach 1:
The patent implements a universal content management approach where a single media content file can serve multiple purposes and be customized for different viewers. The same base media content can have different content images overlaid based on viewer profiles, device types, and marketing criteria. This multi-functional system allows one content asset to generate infinitely varied personalized versions, eliminating the need to create and manage separate content files for different marketing campaigns or viewer segments.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a method comprising obtaining, by a processing system including a processor, device design information for a device depicted in media content; obtaining a first image for inclusion in a depiction of the device; and obtaining display information regarding an apparent size and orientation of a display of the depicted device. The processing system adjusts the first image in accordance with the device design information and the display information and inserts the adjusted first image into the media content, thereby generating a second image comprising the display of the depicted device with the adjusted first image shown on the display. The method also includes altering the adjusted first image in accordance with changes in the apparent size or orientation of the display of the depicted device and delivering the second image to a user device. Other embodiments are disclosed.