Dynamic Image Overlay for Search Result Content Items

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Solution Overview

Problem

Conventional search engines fail to effectively match and present images with content items, leading to unattractive search results, as the images are not strongly tied to the content provider, and users often find plain text or descriptions unappealing.

Innovation Solution

A system that dynamically overlays content provider information onto images matched with content items based on search queries, using an image selection algorithm and metadata inscription to create customized composite content items closely tied to the provider, enhancing presentation and user engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If conventional search engines return content items as plain text or descriptions, then the search process is simple and fast, but the presentation is unattractive and users find it boring

Engineering Contradiction:
Improvesimplicity of search processVSAvoidattractiveness of search results
Core Design Contradiction:
Ease of manufactureVSEase of operation

Solution Approach 1:

The patent combines content items with provider images to create composite search results. The image matching module associates relevant provider images with content items based on the search query, merging visual elements with text-based content to enhance attractiveness while maintaining the simplicity of the search process.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces an image matching module as an intermediary between the search engine and search results. This module acts as a mediator that automatically selects and associates provider images with content items, improving presentation quality without requiring user intervention or complicating the search process.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If images are added to content items to make them more presentable, then the presentation becomes more attractive, but the images are not strongly tied to the content provider

Engineering Contradiction:
Improvepresentability of content itemsVSAvoidassociation between image and content provider
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent applies local quality by using provider-specific images for each content item. Instead of using generic or randomly selected images, the system ensures that each content item is paired with an image from its specific provider, creating a localized and reliable association between the image and its source.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent performs preliminary action by pre-associating provider images with content items through the image matching module. This automatic association happens before the search results are presented to users, ensuring that images are already properly linked to their respective content providers, thereby establishing strong and reliable connections in advance.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If images are extracted from presentation by end users, then users can access the images, but the connection to the content provider is lost and the presentation is weakened

Engineering Contradiction:
Improveuser access to imagesVSAvoidloss of content provider association
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent merges the content item, provider image, and provider identification into a single integrated composite search result. This combination ensures that when users access the image, the provider association is maintained as part of the integrated structure, preventing loss of information while preserving user access.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a copied or integrated representation of the provider image within the composite search result structure. This copying approach embeds the image along with its provider metadata into the search result, ensuring that the provider association is replicated and preserved even when the image is accessed or displayed separately.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS11308154B2Method and system for dynamically overlay content provider information on images matched with content items in response to search queries
Publication Date: 2022.04.19 BAIDU USA LLC
  • US11308154B2 patent drawing
  • US11308154B2 patent drawing
  • US11308154B2 patent drawing

AI summary

In response to a search query received from a client, a content item is identified from a content database based on one or more keywords associated with the search query. In addition, a search is performed in an image store to identify a list of image candidates based on one or more keywords associated with the search query. An image is selected from the list of image candidates using an image selection algorithm. Metadata associated with the content provider is inscribed onto the selected image to generate a customized image. The customized image is integrated with the content item to generate a composite content item such as a poster. As a result, the content represented by the composite content item is closely tied to the content provider. The composite content item is then transmitted to the client.