Dynamic Image Scaling for Retail Item Display

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Solution Overview

Problem

Online retail environments face challenges in providing a user-friendly interface due to cluttered and inefficient display of inventory items, leading to confusion over product sizes and increased white space, which can result in incorrect orders and frustration for shoppers, especially on mobile devices.

Innovation Solution

A method that calculates and applies a scaling factor to images of items based on their actual and image dimensions, ensuring they are displayed relative to each other, reducing clutter and increasing density on the screen, while maintaining accurate size representation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If images are scaled to fit fixed-size placeholders, then information density in each placeholder is maximized, but overall page density decreases with large amounts of white space

Engineering Contradiction:
Improveimage scaling precisionVSAvoidnumber of items displayed per page
Core Design Contradiction:
Manufacturing precisionVSQuantity of substance

Solution Approach 1:

The patent applies dynamic scaling where each item image is scaled individually based on its aspect ratio and the available placeholder space, rather than using a fixed uniform scale. This allows images to fill their placeholders efficiently while the layout dynamically adjusts to minimize white space and maximize the number of items displayed per page.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the scaling parameter for each image based on its specific dimensions and the placeholder geometry. By calculating optimal scale factors for each item individually, the system maintains precise image representation while adapting to varying placeholder sizes, thereby increasing overall page density without sacrificing image quality.

Inventive Principle:
Principle #35Parameter changes

2Stability of the object's composition

If uniform scaling is applied to all item images, then display consistency is maintained, but accurate size comparison between different products becomes difficult

Engineering Contradiction:
Improvedisplay consistencyVSAvoidsize comparison accuracy
Core Design Contradiction:
Stability of the object's compositionVSMeasurement precision

Solution Approach 1:

The patent applies different scaling factors to different item images based on their individual characteristics. Each image is scaled locally according to its aspect ratio and the placeholder dimensions, rather than applying a global uniform scale. This preserves the relative size relationships between different products, enabling accurate visual comparison while maintaining consistent display quality across all items.

Inventive Principle:
Principle #3Local quality

3Loss of information

If detailed product information is displayed for each item, then purchaser knowledge is improved, but interface clutter increases leading to user frustration

Engineering Contradiction:
Improveproduct information completenessVSAvoidinterface usability
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent segments product information into essential display elements within each item placeholder and detailed information accessible through separate interactions. By dividing information presentation into hierarchical levels, the system provides necessary product details without cluttering the main interface, thereby improving usability while maintaining information completeness.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11205245B2Method of improving visual recognition of an item and item display system
Publication Date: 2021.12.21 OCADO INNOVATION LTD
  • US11205245B2 patent drawing
  • US11205245B2 patent drawing
  • US11205245B2 patent drawing

AI summary

A method of improving visual recognition of an item amongst a plurality of items displayed by an electronic device having a display includes providing a number of sets of actual dimensions of a number of the plurality of items, respectively, the number of the plurality of items including the item. A scaling factor is determined using the number of sets of actual dimensions and a number of sets of image dimensions of a respective number of representations of the number of the plurality of items respectively contained in a number of images. The scaling factor is applied to a dimension of an image to be displayed containing a representation of the item, and the scaled image is displayed.