Dynamic Item Display Method for Media Recommendation Interfaces

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Solution Overview

Problem

Existing item display methods on the internet are static, leading to poor recommendation efficiency as users often ignore media information, resulting in ineffective advertising.

Innovation Solution

A dynamic item display method and apparatus that shows media information through an interface, displaying detailed information and a dynamic effect where the target item moves from the media information to a preset position, enhancing user attention and recommendation effectiveness.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If media information is displayed in a static manner, then the display structure is simple and easy to implement, but the media information is easily ignored by users resulting in poor recommendation

Engineering Contradiction:
Improvedisplay simplicityVSAvoidrecommendation efficiency
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent applies the dynamics principle by transforming the static display of media information into a dynamic display where the target item moves from the media information to a preset position. This movement creates visual attraction and user engagement, directly addressing the problem of static displays being ignored while maintaining implementation feasibility through controlled animation transitions.

Inventive Principle:
Principle #15Dynamics

2Loss of information

If detailed information is always displayed, then user information needs are met, but the interface becomes cluttered and user attention is分散

Engineering Contradiction:
Improveinformation completenessVSAvoidinterface complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by preparing the detailed information and preset position in advance, but only executing the display movement when the display position meets preset conditions. This ensures information is ready when needed without constantly occupying interface space, balancing information completeness with interface cleanliness.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent applies local quality by making the detailed information display conditional based on display position. Instead of uniformly displaying detailed information everywhere, the system selectively activates detailed information display only in specific contexts (when display position meets preset conditions), creating different display qualities in different locations/contexts.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11954710B2Item display method and apparatus, computer device, and storage medium
Publication Date: 2024.04.09 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US11954710B2 patent drawing
  • US11954710B2 patent drawing
  • US11954710B2 patent drawing

AI summary

A media recommendation for a target item is provided while media information is displayed through an information display interface that includes detailed information of the target item when a display position of the media information meets a preset condition. A dynamic effect is displayed that the target item moves from the media information to a preset position in the detailed information while displaying the detailed information. The dynamic display of the target item enriches display of the target item to attract users' attention and focus, thereby improving the recommendation effect of the target item.