Dynamic Landing Page Address Generation for Multi-OS Terminals
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Solution Overview
Problem
Managing landing pages across different operating systems and platforms is inefficient, leading to suboptimal user experiences and advertising effects, as existing methods require cumbersome and error-prone settings adjustments for various terminal devices.
Innovation Solution
A method and apparatus that dynamically generate address information for landing pages based on user terminal device information, including operating systems and installed applications, to provide optimized pages tailored to specific environments, allowing administrators to set dynamic template addresses and track user interactions for improved advertising effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If administrators manually manage settings for all landing pages across different operating systems and platforms, then comprehensive coverage of all terminal devices is achieved, but the administrative burden increases significantly and error-prone settings occur
Solution Approach 1:
The patent segments the management of landing pages by separating the configuration process into two distinct parts: (1) administrators define template address patterns with placeholders for different platforms and operating systems, and (2) the system automatically generates specific address information by substituting actual device parameters into these templates. This segmentation eliminates the need for administrators to manually configure each individual device while maintaining comprehensive platform coverage.
Solution Approach 2:
The system enables self-service by automatically generating optimized landing page address information based on detected terminal device characteristics. The apparatus autonomously identifies the user's operating system, platform type, and device model, then selects and customizes the appropriate template address without requiring administrator intervention for each device, thereby reducing administrative burden while maintaining adaptability.
2Reliability
If separate settings are configured for each terminal device to ensure optimization, then landing page performance is maximized, but the time and effort required for configuration increases
Solution Approach 1:
The patent applies preliminary action by having administrators pre-define template address patterns that incorporate placeholders for various device parameters (operating system, platform, device model). These templates are prepared in advance with all necessary customization points identified, so that when a specific device accesses the landing page, the system only needs to substitute the actual parameter values into the pre-prepared template, dramatically reducing configuration time while maintaining delivery accuracy.
3Adaptability or versatility
If dynamic address generation is implemented based on terminal information, then landing page optimization for specific environments is achieved, but the system complexity increases
Solution Approach 1:
The patent introduces an intermediary component - the template address pattern - that mediates between the complex requirements of multiple device environments and the simple need for accurate address generation. The template acts as a standardized intermediate format with clearly defined placeholders, allowing the system to handle diverse terminal information through a统一 (unified) substitution process rather than requiring complex conditional logic for each device type.
4Loss of information
If manual tracking of user interactions is implemented, then detailed campaign analysis is achieved, but the administrative workload increases
Solution Approach 1:
The system implements self-service for data collection by automatically tracking and recording user interactions with landing pages. The apparatus autonomously collects information such as device type, operating system, platform, and user actions without requiring administrators to manually monitor or record each interaction. This automated data collection maintains comprehensive information gathering while eliminating the administrative burden of manual tracking.
Data Source
AI summary
Provided is a method of managing a landing page by an electronic apparatus, in which the method includes acquiring first information on a user terminal and second information for the landing page in response to a request for accessing the landing page from the user terminal, generating address information for the landing page based on the first information and the second information, and providing the landing page to the user terminal based on the address information.