Dynamic Landing Page Selection via Proxy Service
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Solution Overview
Problem
Existing web sites lack dynamic content that can be efficiently configured to provide targeted landing pages, making it difficult for online marketers to effectively direct users post-click and optimize online marketing campaigns due to the technical and administrative challenges of modifying existing content.
Innovation Solution
A system for dynamic landing pages that includes a dynamic selector engine and proxy service to select and deliver customized content based on user context, channels, and campaigns, using widgets and caching to enhance online ad campaigns and user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If existing web site content is modified to provide targeted landing pages, then marketing campaign effectiveness is improved, but technical and administrative complexity increases
Solution Approach 1:
The system segments web site content into modular components that can be independently selected and configured for different landing pages. This allows marketers to assemble targeted landing pages from pre-defined content segments without modifying the entire web site structure, thereby improving adaptability while maintaining manageable complexity.
Solution Approach 2:
The patent introduces an intermediary system (landing page generator) that sits between the existing web site content and the user. This intermediary automatically assembles and delivers targeted landing pages based on user context, eliminating the need for direct manual modification of web site content and reducing technical complexity.
2Adaptability or versatility
If manual content modification is performed to create targeted landing pages, then customization is improved, but time consumption increases
Solution Approach 1:
The system performs preliminary actions by pre-defining and organizing content segments and templates in advance. When a landing page is needed, the system quickly assembles it from these pre-prepared components based on user context, significantly reducing the time required compared to manual content creation while maintaining high customization capability.
Solution Approach 2:
The landing page generator operates autonomously to select, assemble, and deliver appropriate landing pages based on user context and pre-configured content segments. This self-service capability eliminates the need for manual intervention in the content assembly process, reducing time consumption while maintaining customization through automated decision-making.
3Productivity
If static web content is used, then system simplicity is maintained, but marketing optimization capability deteriorates
Solution Approach 1:
The system transitions from static web content to dynamic content delivery by automatically selecting and assembling landing page segments based on real-time user context such as referral source, device type, and user profile. This dynamic approach significantly improves marketing optimization capability while the modular architecture keeps the system complexity manageable through standardized interfaces and templates.
Data Source
AI summary
Techniques for dynamic landing pages are disclosed. In some embodiments, a process for providing dynamic landing pages includes selecting a dynamic landing page in response to a request for a Uniform Resource Indicator (URI) (e.g., destination URI) of a web site using a dynamic selector engine; and returning the dynamic landing page using a proxy service. For example, the dynamic landing page can correspond to a web page that is returned in response to the request for the destination URI, and the web page can include customized content (e.g., including a widget) that is targeted for a campaign, channel, source, and/or user.