Dynamic Landing Page Selection for Keyword Advertisements
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Solution Overview
Problem
In keyword advertisements, users often face difficulties in finding relevant information as the displayed URL addresses are non-specific, leading to multiple page navigations, and advertisers may not achieve advertising effects if their specific keywords are not purchased, resulting in suboptimal search results for both users and advertisers.
Innovation Solution
A method and system that select a landing page by identifying advertisement keywords, locating keyword-linked pages, and ranking them based on the occurrence of the query string across these pages, using mathematical operations to generate values for anchor-tagged pages, thereby determining the optimal landing page for display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a homepage is non-specifically linked as the representative page, then the advertisement can be displayed with a simple URL, but the user needs to navigate through many pages to retrieve the desired information
Solution Approach 1:
The patent segments the homepage into multiple sub-pages or sections based on the search query. Instead of linking to a generic homepage, the system identifies and links to specific sub-pages that contain the desired information, thereby reducing the navigation steps required for users while maintaining the advertisement display functionality.
Solution Approach 2:
The patent introduces an intermediary mechanism that analyzes the search query and the homepage structure to determine the most relevant sub-page. This intermediary process acts as a mediator between the advertisement and the user, selecting the optimal landing page that minimizes navigation time while ensuring the advertisement reaches the intended audience.
2Adaptability or versatility
If the advertiser does not purchase the specific keyword, then the advertisement can be displayed for related keywords, but the advertiser cannot achieve advertising effect for the specific search term
Solution Approach 1:
The patent implements a dynamic keyword matching mechanism that adapts to the user's search query in real-time. Instead of relying solely on pre-purchased keywords, the system dynamically determines the most relevant advertisement based on the actual search term, allowing advertisers to benefit from related keywords even if they didn't purchase the exact match, thereby improving advertising effectiveness.
Solution Approach 2:
The patent changes the parameter of keyword matching from static (pre-purchased keywords only) to dynamic (query-based matching). By analyzing the search query and comparing it with available advertisements, the system adjusts the matching criteria to include related keywords, thereby expanding advertising coverage while maintaining relevance and effectiveness.
3Device complexity
If the representative page is linked with a generic URL, then the advertisement structure remains simple, but the user must navigate through multiple pages to find the desired content
Solution Approach 1:
The patent performs preliminary analysis of the homepage structure and search query before generating the advertisement link. The system pre-determines the most relevant sub-page based on the query and homepage content, so that when the user clicks the advertisement, they are directed directly to the appropriate section, eliminating the need for multiple navigation steps while keeping the overall structure simple.
Data Source
AI summary
A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user.