Dynamic Link Auto-Populated Messaging for Customer Engagement
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Solution Overview
Problem
Existing communication systems face challenges in engaging customers effectively, as they often struggle to maintain attention and facilitate seamless interactions with products or services, particularly in marketing campaigns and customer service support, due to the complexity of various communication channels and difficulty in connecting with the right support agents.
Innovation Solution
A dynamic-link communication process between electronic devices and target products or services, where an initiator linked with a specific product or service triggers a text message to auto-populate on a device, allowing for easy engagement, with a message gateway facilitating communication between devices and managing services to send content and convert messages accordingly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional communication channels (flyers, billboards, online ads) are used to engage customers, then marketing reach is expanded, but customer engagement complexity and management difficulty increase
Solution Approach 1:
The patent introduces a dynamic link as an intermediary element that connects customers to products/services across multiple communication channels. This single standardized mechanism replaces the need to manage multiple separate communication workflows, thereby maintaining marketing versatility while reducing operational complexity.
Solution Approach 2:
The dynamic link serves multiple functions across different marketing channels (flyers, billboards, online ads, etc.). A single dynamic link can be embedded in various media types and performs the same core function of initiating customer engagement, eliminating the need for channel-specific engagement mechanisms.
2Loss of time
If customers are expected to manually remember and engage with product information later, then information retention is reduced, but immediate engagement is not achieved
Solution Approach 1:
The system performs preliminary actions by automatically populating the message body with relevant product information and customer details before the customer sends the message. This eliminates the need for customers to manually recall or type information, reducing both engagement effort and time delay.
Solution Approach 2:
The dynamic link system automatically retrieves customer information from the device and pre-fills the message content. The system serves itself by automatically completing the engagement process without requiring the customer to manually input information or remember product details.
3Adaptability or versatility
If multiple communication channels and forms are used across a business, then marketing coverage is improved, but management complexity increases
Solution Approach 1:
The patent segments the complex multi-channel communication system into a standardized dynamic link component that can be uniformly deployed across all channels. Each dynamic link is an independent, self-contained unit that handles its own engagement logic, making the overall system easier to manage despite broad coverage.
Data Source
AI summary
A system and method for a dynamic-link communication process between an electronic device and a target product or service by serving content or facilitating communication between two electronic devices. The first step is engagement by an electronic device with an initiator that is linked with a specific product or service that triggers a text message to auto-populate on the electronic device. The message comprising metadata about the specific product or service. The second step is for the electronic device to send the auto-populated message to a message gateway thus initiating the communication between the electronic device and a product or service. The message gateway works with a management service and one or more databases to send content back to the electronic device or to facilitate and convert messages between the electronic device and a second electronic device, the second electronic device associated with a product or service.