Dynamic Link Object Scaling for Web Page Attention Control
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Solution Overview
Problem
On a Web page, elements with links tend to be always visible and clickable, leading to a dispersion of user attention when numerous elements are present, making it difficult to focus attention on a specific linked page and causing excessive access concentration on certain link elements.
Innovation Solution
An object control method that specifies the position of link elements on a Web page, places an object in front of them, and changes the object's size to manage user attention, either by scaling it down to reveal or up to hide the link elements, based on statistical data and priority, thereby directing user awareness to specific links and distributing access load.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If link elements are always visible and clickable on a Web page, then user access to linked pages is facilitated, but user attention becomes dispersed and difficult to focus on specific linked pages
Solution Approach 1:
The patent applies dynamics by making the display state of link elements changeable rather than static. Link elements are dynamically switched between display and non-display states based on statistical data and priority levels, allowing the system to adapt to different user attention scenarios while maintaining ease of access when needed.
Solution Approach 2:
The patent changes the visibility parameter of link elements based on statistical data and priority. By adjusting whether link elements are displayed or hidden according to their importance and access patterns, the system focuses user attention on high-priority links while maintaining access capability through alternative means such as icons or notifications.
2Adaptability or versatility
If numerous link elements are placed on a Web page to provide comprehensive links, then connectivity between Web pages is enhanced, but user attention becomes less focused on individual linked pages
Solution Approach 1:
The patent segments link elements into different priority groups based on statistical data. Instead of treating all link elements equally, the system divides them into high-priority and low-priority categories, displaying only the most important ones prominently while providing access to others through alternative interfaces, thus maintaining comprehensive connectivity while focusing user attention.
Solution Approach 2:
The patent applies local quality by giving different display treatments to different link elements based on their priority and statistical characteristics. High-priority link elements receive prominent display with full visibility, while lower-priority elements are handled differently, creating a differentiated user experience that maintains overall system versatility while focusing attention locally on important elements.
3Ease of operation
If all link elements are continuously displayed to maintain accessibility, then ease of clicking is improved, but server load increases due to excessive access concentration
Solution Approach 1:
The patent performs preliminary action by pre-calculating and storing statistical data and priority levels for each link element before user interaction. This advance preparation allows the system to make quick decisions about which link elements to display and which to hide, reducing real-time processing load on the server while maintaining ease of access to high-priority elements.
Solution Approach 2:
The patent extracts high-priority link elements from the general pool of links and gives them special treatment through prominent display. By separating important links from less important ones, the system concentrates user attention and access on essential elements, thereby reducing overall server load while maintaining ease of operation for critical functions.
4Loss of information
If objects are placed in front of link elements to direct user attention, then user awareness of specific pages is improved, but the link elements become less clickable
Solution Approach 1:
The patent uses icons as intermediary elements that represent link elements without completely blocking them. These icon objects serve as mediators that direct user attention to specific linked pages while still allowing access to the underlying link elements, thus improving user awareness without completely sacrificing ease of operation.
Solution Approach 2:
The patent makes the relationship between objects and link elements dynamic. Objects are placed in front of link elements conditionally based on priority and statistical data, and their positioning or transparency may be adjusted to balance attention-direction with clickability. This dynamic approach allows the system to optimize both user awareness and ease of operation depending on the specific context.
Data Source
AI summary
To direct the user's awareness towards a page linked from a specific element, a script (object control program) is embedded in a Web page to be transmitted from a Web server and then executed by a user terminal. It is assumed that a plurality of link elements (elements to which links to other Web pages are set up) are placed in the Web page. The computer terminal that executes the object control program places objects with a size covering the whole area of each link element in front of several link elements in a Web page containing a plurality of link elements and gradually scales down the displayed size of the objects. The link elements thereby gradually appear on the display.