Dynamic Link Preview Generation for Content Providers

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Solution Overview

Problem

Conventional link preview generation techniques lack the ability for content providers to control how link previews are generated, especially when shared via communication platforms, resulting in limited richness and control over digital content exposure.

Innovation Solution

Dynamic link preview generation techniques allow content providers to generate link previews by identifying the communication platform used, locating customization data, and rendering digital content according to specified sizes, resolutions, and other display characteristics, thereby providing control over the content and its presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional link preview generation techniques are used, then link previews can be generated automatically, but content providers cannot control how their digital content is presented in link previews

Engineering Contradiction:
Improvecontrol over digital content presentationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The content provider system pre-generates link previews by rendering digital content at various sizes and resolutions before the link is shared. This preliminary action allows the content provider to control the presentation of their digital content in advance, rather than relying on external systems to generate previews after the fact.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

A service provider system acts as an intermediary between the content provider system and communication platforms. The service provider receives requests from communication platforms, forwards them to the content provider system, and relays the generated link previews back. This intermediary architecture enables content providers to maintain control over preview generation while still supporting multiple communication platforms.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If link previews are generated by communication platforms or user devices, then generation control is simplified, but the richness and customization of digital content presentation is limited

Engineering Contradiction:
Improvedigital content richnessVSAvoidgeneration control
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The link preview generation process is segmented into distinct functional components: the content provider system that owns the digital content and controls preview generation, the service provider system that manages the request routing, and the communication platforms that initiate requests. This segmentation allows each component to focus on its specific role, with the content provider maintaining control over the rich presentation of their content.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system dynamically generates link previews based on the specific communication platform and request parameters. The content provider system can render digital content at different sizes, resolutions, and formats depending on the target platform's requirements, providing both richness and adaptability without requiring manual configuration for each platform.

Inventive Principle:
Principle #15Dynamics

3Productivity

If the first available image and title are used for link previews, then generation is simple and fast, but the quality and relevance of the link preview to the digital content is poor

Engineering Contradiction:
Improvelink preview generation speedVSAvoidlink preview quality
Core Design Contradiction:
ProductivityVSManufacturing precision

Solution Approach 1:

The content provider system changes key parameters of the link preview generation process, including the size, resolution, and format of rendered digital content, based on the specific communication platform and request requirements. This allows high-quality, relevant link previews to be generated automatically without manual intervention, maintaining both speed and precision.

Inventive Principle:
Principle #35Parameter changes

4Adaptability or versatility

If content providers want to control link preview generation for multiple communication platforms, then content presentation quality improves, but the system complexity increases

Engineering Contradiction:
Improveplatform-specific customizationVSAvoidsystem architecture complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The service provider system provides universal functionality by handling requests from multiple communication platforms through a single interface. It forwards requests to the content provider system and relays responses back, eliminating the need for the content provider to implement separate integration logic for each platform and reducing overall system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250045341A1Dynamic Link Preview Generation
Publication Date: 2025.02.06 EBAY INC
  • US20250045341A1 patent drawing
  • US20250045341A1 patent drawing
  • US20250045341A1 patent drawing

AI summary

Dynamic link preview generation techniques are described that overcome the challenges of conventional techniques by supporting link preview generation by a content provider system that proves the digital content via a respective network address. In one example, a content provider system, based on a request received from a service provider system, identifies a communication platform of the service provider system that is to be used to communicate the shared link. Upon identifying the communication platform, the content provider system locates customization data that describes how the link preview is to be generated for the communication platform. In response, the content provider system renders digital content available via the network address to generate the link preview.