Dynamic Logo Encoding Payment Data via Visual Modulation
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Solution Overview
Problem
Conventional payment systems are limited in convenience and user appeal, particularly when it comes to initiating transactions using payment credentials stored or accessed via a mobile device, as they often rely on manual entry or QR codes, which may not be aesthetically appealing or user-friendly.
Innovation Solution
A payment system that utilizes a mobile device to scan a dynamic or animated design element, such as a modulated brand logo, to capture encoded data, initiate communications, and facilitate transactions, enhancing user experience through aesthetically appealing and encoded visual elements like a spinning 'dynamic cube' that conveys payment network information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional payment systems use manual entry or QR codes for transactions, then transaction initiation is possible, but user appeal and convenience are limited
Solution Approach 1:
The patent applies color changes and visual modulation to the logo design element. The logo dynamically changes colors, brightness, and visual properties to encode payment information, transforming a static visual element into an active communication medium that enhances user appeal while conveying necessary transaction data
Solution Approach 2:
The patent introduces a camera component as an intermediary between the user and the payment system. Instead of manual entry or direct QR code scanning, the camera captures images of the modulated logo, serving as a bridge that translates visual information into actionable payment data, thereby simplifying the user interaction flow
2Loss of information
If QR codes are used for payment transactions, then transaction data can be transmitted, but aesthetic appeal and user friendliness are compromised
Solution Approach 1:
The patent merges the branding function and the information transmission function into a single logo design element. The logo serves both as the recognizable brand identifier and as the carrier of encoded payment information, eliminating the need for separate QR codes or text fields and creating a more intuitive user experience
Solution Approach 2:
The patent applies dynamics by making the logo modulate its visual properties over time. The logo transitions from a static image to a dynamic display element that changes colors, brightness, and other visual characteristics to encode different pieces of payment information, making the data transmission process more engaging and user-friendly
3Shape
If static logos are displayed, then brand identification is achieved, but encoded data transmission capability is lost
Solution Approach 1:
The patent transforms the static logo into a dynamic display element that modulates its visual properties. The logo maintains its recognizable shape and brand identity while adding temporal variations in color, brightness, and other visual characteristics to encode payment transaction data, thereby achieving both brand identification and data transmission
Data Source
AI summary
A design element is displayed on a display screen. The design element is modulated over time to encode data in the design element. The design element is presented by a merchant. A camera component of a mobile device is used to capture images over time of the design element. A payment application in the mobile device analyzes the captured images to obtain the encoded data. The payment application uses the encoded data to establish a communication channel with a merchant device operated by the merchant. As a result of communication over the communication channel, a purchase transaction is implemented, including transmission of payment credentials to the merchant from the payment application.