Dynamic Market Segmentation via Automated Query Intermediary
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Solution Overview
Problem
Current enterprise marketing management suites struggle to provide marketers with easy access to rich customer data for defining and managing market segments, making it difficult, time-consuming, and expensive to identify and update market segments effectively.
Innovation Solution
A dynamic market-segmentation system that uses a network of interconnected devices to populate a marketing database, determine market-segmentation criteria, and automatically query records, allowing for real-time snapshot updates and personalized marketing messaging while ensuring compliance with data privacy regulations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If marketers use existing enterprise marketing management suites to define market segments and obtain snapshots of segment members, then they can access customer data for marketing purposes, but the process becomes difficult, expensive, and time-consuming requiring database consultants
Solution Approach 1:
The patent introduces an automated marketing database system that acts as an intermediary between the marketing management suite and the end user. This system includes a database server with automated querying capabilities and a user interface that allows marketers to define market segments using natural language or simple criteria without needing database consultants. The system automatically executes complex database queries, joins multiple data sources, and returns results in a user-friendly format, thereby eliminating the time loss while maintaining full access to customer data.
Solution Approach 2:
The system enables marketers to independently perform market segment definition and snapshot generation without external assistance. The automated querying system allows users to specify segmentation criteria through intuitive interfaces, and the system automatically handles data retrieval, processing, and presentation. This self-service capability eliminates dependency on database consultants while providing timely access to segment information.
2Measurement precision
If marketers hire database consultants to define market segments and identify records, then they can obtain accurate market segment definitions, but the process becomes expensive and time-consuming
Solution Approach 1:
The system empowers marketers to independently define market segments with high accuracy using automated tools. The database server automatically executes complex queries, performs data joins across multiple sources, and applies segmentation logic according to user-specified criteria. This eliminates the need to hire expensive database consultants while maintaining precise segment definitions through automated data processing and validation.
Solution Approach 2:
The patent replaces the manual mechanical process of hiring database consultants with an automated computer-based system. The database server automatically performs data retrieval, processing, and segmentation without human intervention in the technical execution phase. This substitution of automated mechanical systems for human expertise maintains measurement precision while dramatically reducing costs.
3Reliability
If marketers update snapshots of previously-defined market segments as new records are obtained and existing records are modified, then they can maintain current market segment information, but the process becomes difficult, expensive, and time-consuming
Solution Approach 1:
The system implements continuous automated updating of market segment snapshots. The database server continuously monitors for new records and modifications to existing records, automatically re-executing segmentation queries and updating segment definitions in real-time or near-real-time. This continuous automated process maintains current and reliable segment information without requiring manual intervention, thereby maintaining high productivity while ensuring data reliability.
Solution Approach 2:
The system incorporates feedback mechanisms where the database server continuously monitors database changes, automatically detects when new records are added or existing records are modified, and triggers re-execution of segmentation logic. This feedback loop ensures that market segment snapshots remain current and reliable without manual updates, maintaining both data reliability and operational productivity through automated response to data changes.
Data Source
AI summary
Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns.