Dynamic Marketing Data System with QR Code Access Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current marketing systems that combine digital technologies with direct mail (DM) and electronic mail (email) are complex and require multiple tools and tasks, lacking an efficient mechanism to dynamically adjust marketing content based on customer interactions.
Innovation Solution
An information processing system that creates marketing data with specified content and URL information, transmitting access notifications between terminals to update marketing strategies based on customer interactions, allowing for real-time adjustment of marketing campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If marketing systems combine digital technologies with direct mail and email, then marketing coverage and customer reach are improved, but system complexity and operational difficulty increase
Solution Approach 1:
The patent merges direct mail and electronic mail into a single integrated marketing system. The direct mail includes a QR code that links to a URL on a terminal, allowing customers to access marketing content through either physical mail or digital channels, thereby combining multiple marketing mediums while maintaining system coherence and reducing operational complexity through unified management.
2Adaptability or versatility
If marketing systems use multiple tools and tasks, then marketing functionality is enhanced, but operational efficiency and ease of use deteriorate
Solution Approach 1:
The terminal serves multiple functions: it displays marketing content, provides QR code access, tracks customer interactions, and enables dynamic content adjustment. This multi-functional design consolidates several marketing tools into a single device, improving operational efficiency while maintaining enhanced marketing functionality through integrated capabilities.
3Ease of manufacture
If marketing content is static, then content creation is simplified, but ability to respond to customer interactions and personalize marketing deteriorates
Solution Approach 1:
The marketing content is made dynamic through QR codes that can be scanned multiple times, allowing the same physical mail to trigger different digital responses based on customer interactions. The system tracks access history and adjusts subsequent content delivery accordingly, enabling personalized marketing while maintaining simple content creation through template-based QR code generation.
Data Source
AI summary
An information processing system includes circuitry that creates first marketing data including first content and first uniform resource locator (URL) information. The first content is specified in accordance with an operation performed on a first information terminal. The first URL information is according to a customer. In response to access by a terminal of the customer to a page indicated by the first URL information after a first medium based on the first marketing data is delivered to the customer, the circuitry transmits an access notification to a second information terminal to notify the access to the page indicated by the first URL information. The circuitry receives second content information related to the access notification and specified in accordance with an operation performed on the second information terminal. The circuitry creates second marketing data related to the customer and including second content indicated by the received second content information.