Dynamic Marketing Message Generation Using Real-Time Event Data

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Solution Overview

Problem

Current marketing solutions fail to effectively utilize dynamic customer data elements, resulting in only 75% effective personalized marketing messages, as they do not account for recent life changes or competitor data, leading to generic advertisements that do not cater specifically to individual customers.

Innovation Solution

A computer-implemented method and apparatus that processes current events data with customer profiles to generate dynamic data, identifying relevant events and competitor information, which are then used to create highly personalized marketing messages in real-time, displayed on display devices as customers shop.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If pre-generated advertisements directed towards large population segments are used, then advertising delivery efficiency is improved, but marketing message personalization deteriorates

Engineering Contradiction:

Improveadvertising delivery efficiencyVSAvoidmarketing message personalization

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent transforms static pre-generated advertisements into dynamic personalized messages by integrating real-time data processing. The system dynamically generates customized marketing messages by combining customer profile data with current event data, allowing the advertising content to adapt to individual customer situations while maintaining efficient automated delivery through the computer-generated message system.

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If customer profile data and transaction data are analyzed, then marketing message relevance is improved, but data completeness deteriorates

Engineering Contradiction:

Improvemarketing message relevanceVSAvoiddata completeness

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent merges multiple data sources including customer profile data, transaction data, and current event data into a comprehensive marketing message generation system. By combining these diverse data elements, the system achieves more complete customer understanding and generates more relevant personalized advertisements than previous systems that relied on limited data sets.

Inventive Principle:

Principle #5Merging (Combining)

3Adaptability or versatility

If current events data is processed with customer profiles, then marketing message customization is improved, but processing complexity increases

Engineering Contradiction:

Improvemarketing message customizationVSAvoidprocessing complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent replaces complex manual processing mechanisms with automated computer-generated systems. The computer automatically processes current event data alongside customer profiles using programmed algorithms, eliminating the need for manual data integration and message customization while achieving high levels of personalization through automated data processing and generation.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS8639563B2Generating customized marketing messages at a customer level using current events data

Publication Date: 2014.01.28 DAEDALUS GROUP LLC

AI summary

A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages using current events data. In one embodiment, external marketing data is received from a set of sources to form the current events data. The current events data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.