Dynamic Media Content Adaptation via Object Segmentation

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Solution Overview

Problem

Current multimedia distribution systems fail to dynamically adapt media content to the user's context, resulting in a static viewing experience that does not account for the viewer's preferences or current situation.

Innovation Solution

The system analyzes metadata associated with media content to identify replaceable objects, determines attributes, and substitutes these objects with more relevant ones based on user and context criteria, generating an augmented version of the content for improved relevance and engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If media content is distributed as static fixed content, then distribution system complexity is reduced, but user experience adaptability deteriorates

Engineering Contradiction:
Improveuser experience adaptabilityVSAvoiddistribution system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The media content is segmented into base content and replaceable objects. The base content remains static and is distributed once, while replaceable objects are stored separately and can be dynamically substituted based on user context. This segmentation allows the system to maintain simplicity in content distribution while enabling adaptability through object replacement.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Replaceable objects are extracted from the static media content and stored separately as metadata or associated data. This extraction allows the main content to remain simple and static while the replaceable elements provide the necessary adaptability. The extracted objects can be selectively applied based on user preferences and viewing context.

Inventive Principle:
Principle #2Taking out (Extraction)

2Ease of operation

If media content is made dynamically adaptable to user context, then user experience quality is improved, but content processing complexity increases

Engineering Contradiction:
Improveuser experience qualityVSAvoidcontent processing complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system performs preliminary analysis of media content to identify replaceable objects and their attributes during content ingestion. This preliminary action stores the necessary metadata and object information in advance, so that during actual content delivery, the system can quickly substitute objects based on user context without performing complex analysis in real-time, thus reducing processing complexity during playback.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

Instead of creating entirely new dynamic content versions, the system uses copies or representations of replaceable objects that can be substituted into the base content. These copies are stored as metadata or associated data and can be rapidly exchanged based on user preferences, avoiding the need for complex real-time content generation while maintaining high user experience quality.

Inventive Principle:
Principle #26Copying

3Manufacturing precision

If replaceable objects are identified and substituted in real-time, then content relevance is improved, but processing time increases

Engineering Contradiction:
Improvecontent relevanceVSAvoidprocessing time
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The system performs object identification and attribute analysis during the content ingestion phase, storing the results as metadata. This preliminary action eliminates the need for real-time analysis during content delivery, significantly reducing processing time while maintaining high content relevance through pre-identified replaceable objects that can be quickly substituted based on user context.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11849078B2Methods and systems for dynamic media content
Publication Date: 2023.12.19 SLING MEDIA PVT LTD
  • US11849078B2 patent drawing
  • US11849078B2 patent drawing
  • US11849078B2 patent drawing

AI summary

Methods and systems are provided for presenting media content capable of being dynamically adapted. One method involves analyzing content of a media program to identify a replaceable object at a spatial location within the content at a temporal location within the content, analyzing the spatial location of the content corresponding to the replaceable object within the content to identify one or more attributes of the replaceable object, identifying a substitute object based at least in part on the one or more attributes associated with the replaceable object, augmenting the temporal location of the content to include the substitute object at the spatial location within the content in lieu of the replaceable object, and providing the augmented version of the content to a media player for presentation.