Dynamic Media Asset Delivery Quality Adaptation

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Solution Overview

Problem

Internet-based television delivery systems confuse users with options for streaming and downloading videos, as they often do not understand when to choose between streaming and downloading, leading to unclear user experiences.

Innovation Solution

Dynamic media asset delivery adjusts the quality of video delivery based on network transmission rates and user playback initiation, automatically switching between high and low quality to ensure uninterrupted playback, eliminating the need for users to choose between streaming and downloading.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the system provides multiple delivery options (streaming and downloading) to users, then the system offers versatility in delivery methods, but the user experience becomes confusing and difficult to operate

Engineering Contradiction:
Improvedelivery optionsVSAvoiduser experience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system automatically determines and executes the appropriate delivery method (streaming or downloading) based on user behavior and network conditions, eliminating the need for users to manually choose between options. The system serves itself by making intelligent decisions about content delivery without requiring user intervention.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system dynamically changes delivery parameters (quality format, delivery method) based on real-time network transmission rates and user playback behavior. When network conditions are good and playback is delayed, the system delivers in highest quality format; when playback is imminent or network is slow, it adjusts to appropriate delivery method automatically.

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If the system delivers media assets in the highest quality display format, then the video quality is improved, but the network bandwidth consumption increases

Engineering Contradiction:
Improvevideo qualityVSAvoidnetwork bandwidth
Core Design Contradiction:
Manufacturing precisionVSLoss of energy

Solution Approach 1:

The system dynamically adjusts the quality format of media asset delivery based on real-time network transmission rates. When network conditions are favorable and playback is delayed, the system delivers in highest quality format (1080p, 720p). When network bandwidth is limited or playback is imminent, the system automatically reduces quality to match available bandwidth, ensuring efficient resource utilization.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the delivery parameter of video quality format based on network conditions and user behavior. The system monitors network transmission rate and adjusts the quality format (1080p, 720p, 480p) to optimize the balance between video quality and network bandwidth consumption.

Inventive Principle:
Principle #35Parameter changes

3Manufacturing precision

If the system waits for user playback initiation before delivering media assets, then the user can view content in high-definition quality, but the user experience may have interruptions or delays

Engineering Contradiction:
Improvevideo qualityVSAvoiduninterrupted playback
Core Design Contradiction:
Manufacturing precisionVSReliability

Solution Approach 1:

The system performs preliminary delivery of media assets based on predicted user playback timing. By monitoring when users typically initiate playback and pre-delivering content during this window, the system ensures sufficient content is available before playback starts, preventing interruptions while maximizing quality delivery during the optimal time window.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from user playback behavior (when playback is initiated, paused, or stopped) to adjust delivery strategies in real-time. This feedback loop allows the system to optimize the balance between delivering high-quality content and ensuring uninterrupted playback based on actual user behavior patterns.

Inventive Principle:
Principle #23Feedback

4Reliability

If the system switches to lower quality display format to ensure uninterrupted playback, then the reliability of playback is improved, but the video quality deteriorates

Engineering Contradiction:
Improveuninterrupted playbackVSAvoidvideo quality
Core Design Contradiction:
ReliabilityVSManufacturing precision

Solution Approach 1:

The system dynamically switches between quality formats based on real-time network conditions and playback status. When network bandwidth is insufficient to maintain highest quality during active playback, the system automatically reduces quality format to ensure uninterrupted playback. This dynamic adjustment optimizes the balance between playback reliability and video quality based on current system conditions.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS8176193B2Dynamic media asset delivery
Publication Date: 2012.05.08 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8176193B2 patent drawing
  • US8176193B2 patent drawing
  • US8176193B2 patent drawing

AI summary

Dynamic media asset delivery is described. In embodiments, a request for a media asset can be received from a client device. A transmission rate of a communication network is determined to deliver the media asset to the client device. The client device can be monitored to determine whether the media asset is initiated for playback at the client device. The media asset is then communicated to the client device in a highest quality display format as can be delivered according to the transmission rate of the communication network and whether the media asset is initiated for playback at the client device.