Dynamic Media Effect Ranking by User and Device Traits

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Solution Overview

Problem

Users face overwhelming choices when selecting media effects for digital communications, leading to frustration and the use of default, less desirable effects due to the complexity of available options and limited access to additional effects.

Innovation Solution

A system dynamically ranks media effects based on user and device characteristics, providing a tailored subset of likely-to-be-selected effects, reducing the need for extensive searching and allowing access to the entire library of effects.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a large collection of media effects is provided to users, then the versatility and available options are improved, but the device complexity and user difficulty in selecting appropriate effects increase

Engineering Contradiction:
Improvemedia effects availabilityVSAvoideffect selection complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the large collection of media effects into multiple curated subsets based on user characteristics, device characteristics, and contextual factors. Instead of presenting all effects at once, the system divides them into manageable groups and dynamically selects which subset to display to each user, thereby maintaining versatility while reducing selection complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements dynamic selection of media effect subsets based on real-time analysis of user characteristics (age, gender, location, device type) and contextual factors (time of day, trending effects). The system dynamically adjusts which subset of effects is presented to each user, optimizing both the availability of relevant effects and the simplicity of the selection interface.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If a predetermined subset of media effects is provided to all users, then the ease of operation is improved, but the adaptability and user-specific relevance deteriorate

Engineering Contradiction:
Improveeffect selection simplicityVSAvoiduser-specific effect relevance
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by customizing the media effect subset for each user based on their specific characteristics (age, gender, location, device type) rather than providing a uniform subset to all users. Each user receives a locally optimized subset that is most relevant to their profile and context, improving both ease of operation and adaptability simultaneously.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent changes multiple parameters including user demographics, device characteristics, temporal factors, and trending data to dynamically determine the optimal media effect subset for each user. By adjusting these parameters, the system maintains ease of operation while significantly improving user-specific relevance and adaptability.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If users must purchase or download additional media effects, then the productivity and time efficiency are improved for power users, but the ease of operation and accessibility deteriorate for average users

Engineering Contradiction:
Improveeffect access speedVSAvoideffect access simplicity
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent performs preliminary action by pre-curating and organizing media effects into thematic subsets before users need to select them. The system analyzes user characteristics and pre-selects the most relevant effects, so users can immediately access appropriate effects without needing to search, purchase, or download anything. This maintains high productivity while dramatically improving ease of operation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements self-service by having the system automatically analyze user profiles, device characteristics, and contextual factors to select and present the most appropriate media effect subset. Users don't need to manually search, filter, or manage effects - the system serves them the right subset automatically, improving both productivity and ease of operation for all user types.

Inventive Principle:
Principle #25Self-service

4Adaptability or versatility

If users are presented with the entire library of media effects, then the adaptability and choice are improved, but the loss of time and user frustration increase

Engineering Contradiction:
Improveeffect selection freedomVSAvoideffect searching time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent segments the entire media effect library into multiple themed subsets and dynamically selects the most relevant subset for each user based on their characteristics and context. This maintains the adaptability and choice of having access to diverse effects while dramatically reducing the time users need to spend searching, as they are presented with a pre-filtered, relevant subset.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent dynamically adjusts which subset of media effects is presented to each user based on real-time analysis of user demographics, device characteristics, temporal factors, and trending data. This dynamic approach maintains high adaptability and selection freedom while minimizing the time users need to spend searching, as the system proactively presents the most relevant effects.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11609945B2Dynamically ranking media effects based on user and device characteristics
Publication Date: 2023.03.21 META PLATFORMS INC
  • US11609945B2 patent drawing
  • US11609945B2 patent drawing
  • US11609945B2 patent drawing

AI summary

The present disclosure is directed toward systems and methods for ranking media effects. For example, systems and methods described herein enable a user to select and apply one or more media effects to a media communication such as a digital photograph or video. Systems and methods described herein identify and rank media effects based on characteristics associated with the user and the user's client-computing device. Furthermore, systems and methods described herein automatically present the top-ranked media effects to the user such that the user can easily select and apply one or more media effects that are tailored specifically to the user.