Dynamic Media Stream Personalization via Real-Time Metadata

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Solution Overview

Problem

Current streaming media systems insert advertisements randomly, lacking contextual relevance to the media content, resulting in poor consumer engagement.

Innovation Solution

A system and method that dynamically selects media items, such as advertisements, based on meta data generated in real-time, using a meta data server and media server that consider user information, community interactions, and media stream context, allowing for unique and relevant content presentation to each consumer.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If advertisements are inserted at specified points in the stream following television model, then the system structure is simple and easy to implement, but the advertisements bear no contextual relationship with the underlying media content and therefore rarely engage the consumer's attention

Engineering Contradiction:

Improveease of advertisement insertionVSAvoidcontextual relevance of advertisements

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system dynamically selects and inserts media items based on real-time analysis of media content metadata and consumer profile data. The advertisement selection is not fixed but adapts dynamically to the specific media stream being played and the consumer's characteristics, resolving the contradiction between simple insertion and contextual relevance.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes the parameters of advertisement selection by using metadata tags from the media content and consumer profile attributes to determine which advertisements to insert. This transforms the static television model into a dynamic system where advertisement selection parameters are continuously adjusted based on content and consumer matching.

Inventive Principle:

Principle #35Parameter changes

2Adaptability or versatility

If media items are dynamically selected based on dynamically-generated meta data, then each consumer is provided with a unique experience with contextually relevant media items, but the system complexity increases with multiple servers and real-time processing requirements

Engineering Contradiction:

Improveuniqueness and relevance of media presentationVSAvoidsystem architecture complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is segmented into distinct functional components: a metadata server that generates and stores media content descriptions, a media server that selects appropriate media items based on metadata and consumer profiles, and client devices that deliver personalized streams. This segmentation manages complexity by distributing functions across separate modules.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The metadata server pre-generates and stores metadata descriptions of media content before the actual media streaming occurs. This preliminary action allows the media server to quickly match content with consumer profiles during streaming without performing complex analysis in real-time, thus managing system complexity while maintaining dynamic personalization.

Inventive Principle:

Principle #10Preliminary action

3Loss of energy

If the same media stream is requested by different media consumers, then resource efficiency is improved by using the same stream, but individualized content delivery is reduced

Engineering Contradiction:

Improveresource efficiency in stream deliveryVSAvoidindividualization of content experience

Core Design Contradiction:

Loss of energyVSAdaptability or versatility

Solution Approach 1:

The system maintains the same base media stream for all consumers (preserving resource efficiency) but applies local quality variations by inserting different dynamically-selected media items based on individual consumer profiles. This allows the core content to remain identical while the personalized overlays provide individualized experiences.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system merges the common media stream (shared by all consumers for efficiency) with individually-selected dynamic media items (personalized for each consumer). This combination achieves both resource efficiency through stream reuse and individualization through personalized media item insertion.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS9542394B2Method and system for media-based event generation

Publication Date: 2017.01.10 R2 SOLUTIONS LLC

AI summary

Systems and methods are described allowing dynamic selection of media items for presentation within a media stream based on dynamically-generated information that describes the content of the media stream or the stream's consumer. Systems may include meta data servers and media servers that work together to dynamically select media items and dynamically build a media stream containing the selected media items to the consumer. The media items are selected based on dynamically-generated meta data. Such meta data may be generated by previous consumers of the media stream and provide an accurate and dynamic description of the contents of the media stream. Because the media items are dynamically selected based on dynamically-generated meta data, even though the same media stream may be requested by different media consumers, each media stream is individually generated and may be a unique stream that reflects the impressions of previous consumers of the stream.