Dynamic Message Scaling on Moving Containers

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Solution Overview

Problem

Existing systems lack the ability to dynamically and effectively select and apply targeted messages to moving containers in a warehouse conveyance system, failing to utilize customer-specific information and container dimensions for personalized marketing and communication.

Innovation Solution

A system that uses a selected messaging engine to identify customer information and container dimensions, dynamically selecting messages based on customer data and applying them to containers using a laser marking system as they move along the conveyance system, ensuring messages are scaled appropriately and applied efficiently.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a laser marking system is used to apply messages to moving containers, then message application speed and productivity are improved, but message precision and adaptability to different container sizes may deteriorate

Engineering Contradiction:

Improvemessage application speedVSAvoidmessage scaling precision

Core Design Contradiction:

ProductivityVSManufacturing precision

Solution Approach 1:

The system dynamically adjusts message dimensions and positioning parameters based on real-time container identification data. The message selection engine modifies message characteristics to match the specific container size and type being processed, enabling precise message application across varying container dimensions while maintaining high throughput speeds

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes multiple parameters simultaneously including message scale factor, position coordinates, and timing parameters based on the identified container characteristics. This coordinated parameter adjustment ensures that messages are applied precisely to the correct locations on containers of different sizes without sacrificing application speed

Inventive Principle:

Principle #35Parameter changes

2Adaptability or versatility

If multiple messages are selected and applied to containers, then marketing effectiveness and customer engagement are improved, but system complexity and processing time increase

Engineering Contradiction:

Improvemessage targeting capabilityVSAvoidmessage selection system complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The message selection process is segmented into distinct stages: container identification, customer information retrieval, message filtering based on criteria, and final message selection. This segmentation allows the complex task of selecting from multiple messages to be broken down into manageable steps, reducing overall system complexity while maintaining sophisticated targeting capabilities

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

A message selection engine acts as an intermediary component between the container identification system and the laser marking system. This intermediary layer processes container data, retrieves relevant customer information, filters appropriate messages based on predefined criteria, and selects the optimal message for application, thereby simplifying the overall system architecture

Inventive Principle:

Principle #24Intermediary (Mediator)

3Loss of time

If messages are applied to containers while moving on the conveyance system, then processing time is reduced and productivity is improved, but message application precision may worsen

Engineering Contradiction:

Improvecontainer processing timeVSAvoidmessage positioning accuracy

Core Design Contradiction:

Loss of timeVSManufacturing precision

Solution Approach 1:

The system performs preliminary actions by identifying containers and selecting messages before the laser marking process begins. Container identification occurs upstream on the conveyance system, and message selection is completed in advance, allowing the laser system to focus solely on precise message application while the container continues moving through the system

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system replaces traditional mechanical positioning methods with a coordinate-based positioning approach. Instead of physically adjusting the laser system to match container positions, the system uses calculated coordinate transformations based on container identification data and conveyance system parameters, enabling precise message placement while maintaining continuous container movement

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables personalized marketing by applying targeted messages to containers based on customer information and dimensions, improving engagement and purchase rates through relevant advertising and communication, while optimizing the application process for moving containers.

Implementation Method 1

instructing a laser marking system to apply the targeted message to the container

Methodology Applied

Scientific EffectLaser: Laser

Data Source

PatentUS10867319B1Selection of targeted messages for application on item containers

Publication Date: 2020.12.15 AMAZON TECH INC

AI summary

A container may hold one or more items and be associated with a customer order. The container may be identified as it moves along an inventory conveyance system. In response to identifying the container, a message may be selected that corresponds to one or more aspects of the customer order. The selected message may be provided to a laser marking system in a manner that allows the laser marking system to apply the message to the container as it moves along the inventory conveyance system.