Dynamic Mobile Ad Display via Sensor-Targeted Content
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Solution Overview
Problem
Current mobile advertising methods, such as vehicles with static advertisements, lack targeting precision and effectiveness, as they cannot deliver dynamic content tailored to specific individuals based on their interests or locations.
Innovation Solution
A system integrating a database for advertising content, a database for identifying data, and a GPS, along with sensors and a processor, to detect and correlate target information with relevant advertisements, allowing for dynamic and personalized content display to specific individuals based on their location and interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If static advertisements are displayed on vehicles, then the advertisement can be displayed to a large audience, but the advertisement content is limited and cannot be dynamically changed
Solution Approach 1:
The patent applies dynamics by transitioning from static printed advertisements to dynamic electronic displays (LED/LCD screens) on vehicles. The display system can change advertisement content in real-time based on location, time, and target audience characteristics, allowing the same vehicle to display different ads to different audiences along its route.
Solution Approach 2:
The system changes multiple parameters simultaneously: the display medium (from static to electronic), the content (from fixed to variable), and the targeting criteria (from broad to specific). The processor modifies advertisement parameters based on GPS location, sensor data about surrounding vehicles, and database information about target demographics.
2Quantity of substance
If broad targeting is used for mobile advertisements, then more people may see the advertisement, but only a small percentage may have interest in the ad content
Solution Approach 1:
The patent applies local quality by targeting specific localities and demographic segments rather than broadcasting to all viewers. Sensors identify surrounding vehicles and their characteristics (type, location, inferred owner demographics), and the system selects advertisements tailored to those specific local groups, increasing relevance and effectiveness.
Solution Approach 2:
The system uses feedback loops where sensor data about surrounding vehicles and GPS location information feed into the processor, which then selects and displays appropriate advertisements. The system continuously monitors and adjusts ad content based on real-time conditions, ensuring advertisements are relevant to the current audience.
3Adaptability or versatility
If manual sign replacement is used for advertising, then the advertisement can be updated periodically, but the process is time-consuming and labor-intensive
Solution Approach 1:
The patent replaces the mechanical process of manually attaching and detaching physical signs with an electronic display system controlled by a processor. Advertisements are updated digitally through software control, eliminating the need for physical sign replacement and reducing time and labor requirements.
Solution Approach 2:
The system provides self-service advertisement updates through automated processor control based on pre-programmed criteria (location, time, target audience). The display system automatically selects and changes advertisements without requiring manual intervention, allowing businesses to update ads remotely and efficiently.
Data Source
AI summary
A method and system for providing advertising to a moving target vehicle. Vehicle data is determined by one or more devices namely at least one sensor device and/or a global positioning system (GPS) device. At least one processor in communication with the one or more devices receives the vehicle data. The at least one processor initiates display of video data of advertising content data on a display device on a moving advertising vehicle to display the video data to the moving target vehicle in accordance with at least one display parameter that is based on the received vehicle data and initiates play of the audio data of the advertising content data by an audio device disposed within the display device in the moving advertising vehicle. The audio data played is configured to be heard as sound by the moving target vehicle, and the audio data relates to the video data.