Dynamic Overlay Content Integration in Live Streaming Video

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Solution Overview

Problem

Existing systems for video game streaming lack effective management and integration of advertisements across multiple streamers' live streams, particularly for eSports organizations, leading to cumbersome manual processes and suboptimal branding placement.

Innovation Solution

A system that allows for dynamic determination and integration of advertisement content within live streaming video frames on a streamer's device, considering various factors like gameplay data, viewership data, and sponsor agreements, enabling automated and tailored advertisement placement without requiring specific configuration on each streaming platform.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual advertisement management is used across multiple streaming platforms, then streamers and eSports teams can maintain control over advertisement placement, but the process becomes cumbersome and time-consuming

Engineering Contradiction:

Improveadvertisement managementVSAvoidtime for advertisement integration

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The system enables self-service by allowing streamers to configure advertisement preferences once, and the system automatically handles advertisement selection and integration across multiple platforms without requiring manual intervention for each stream or platform

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system provides universal advertisement management that works across multiple streaming platforms simultaneously, allowing a single configuration to manage advertisements on Twitch, YouTube, and other platforms through one integrated solution

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Manufacturing precision

If advertisements are integrated manually into live streams, then placement can be controlled, but visual integration with the game environment becomes suboptimal

Engineering Contradiction:

Improvebranding placementVSAvoidadvertisement integration

Core Design Contradiction:

Manufacturing precisionVSEase of operation

Solution Approach 1:

The system applies local quality by analyzing the specific visual characteristics of different regions in the game footage and placing advertisements in locations that match the local visual context, ensuring each advertisement is integrated optimally for its specific position rather than using a uniform approach

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system replaces the manual mechanical process of advertisement placement with an automated computer vision system that uses image processing and machine learning algorithms to automatically select and integrate advertisements based on visual compatibility with the game environment

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If different advertisement configurations are used for each streaming platform, then platform-specific requirements can be met, but the system complexity increases

Engineering Contradiction:

Improveplatform compatibilityVSAvoidconfiguration management

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system achieves universality by creating a single multi-functional platform that manages advertisements across multiple streaming platforms simultaneously, allowing one configuration system to handle Twitch, YouTube, and other platforms without requiring separate configuration systems for each

Inventive Principle:

Principle #6Universality (Multi-functionality)

4Productivity

If automated advertisement selection is implemented, then advertisement management becomes efficient, but integration into live streams requires complex system setup

Engineering Contradiction:

Improveadvertisement management efficiencyVSAvoidsystem configuration

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system enables self-service by automatically selecting and integrating advertisements based on pre-configured preferences and real-time game context, eliminating the need for manual advertisement management while requiring minimal initial setup from the streamer

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system applies preliminary action by having streamers configure their advertisement preferences and parameters in advance, before going live, which allows the automated system to function efficiently during streaming without requiring complex real-time configuration or setup

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11918908B2Overlaying content within live streaming video

Publication Date: 2024.03.05 GUMGUM INC

AI summary

Systems and methods are provided for integrating supplemental overlay content within streaming video content that is to be broadcast to viewer devices. The overlay content to include in the streaming video content may be dynamically determined during video streaming and incorporated within individual frames of the video data, such as by a computing device of a user who is broadcasting his play of a video game or other activity, prior to the user's computing device sending those video frames (with embedded overlay content therein) to a streaming platform to be broadcast to potentially many viewers' devices.