Dynamic Path Flow Reports for Interactive Web Analytics
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing web analytics software provides only static reports on website visitation path flow, lacking a dynamic interface for users to interactively explore and traverse visitation paths, and does not offer an intuitive way to generate printed reports based on these dynamics.
Innovation Solution
A dynamic path flow display is implemented as an on-screen report where users can select any web page as a starting point, view previous and next pages in the path, and explore additional paths interactively, with clickable links and additional information available upon hover, allowing for easy traversal and printing of reports.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If static reports are used to display website visitation path flow, then the implementation is simple, but the user cannot interactively explore and traverse visitation paths
Solution Approach 1:
The patent transforms static path flow reports into dynamic interactive displays where users can click on path flow elements to traverse and explore visitation paths. The system dynamically updates the displayed statistics and path information based on user interactions, allowing exploratory analysis of website visitation patterns without requiring complex external tools.
2Loss of information
If detailed visitation path statistics are provided, then comprehensive analysis capability is improved, but the report becomes harder to navigate and understand
Solution Approach 1:
The patent segments the comprehensive visitation path data into hierarchical levels of detail. The display shows summary path flow information at the top level, with options to drill down into specific path segments and statistics. Users can explore detailed statistics for specific pages or path flows only when needed, maintaining overall report navigability while providing complete information access.
Solution Approach 2:
The patent adds an interactive dimension to the report display, transforming flat static information into multi-dimensional exploratory interface. Users can navigate through multiple layers of path flow data by clicking on different elements, with each click revealing another dimension of detail about visitation patterns, page performance, and user behavior.
3Adaptability or versatility
If users can traverse and explore paths interactively, then analytical capability is enhanced, but the system complexity increases
Solution Approach 1:
The patent implements a universal interactive framework that handles multiple path exploration operations through a unified interface. The same display mechanism and interaction paradigm are used regardless of which specific path or statistic the user is exploring, providing consistent flexibility for analyzing different visitation scenarios without requiring separate complex systems for each analysis type.
Data Source
AI summary
A report shows website visitation statistics including page visits before and after a path that can include one or more pages. The report responds to user selection of a page by adding the selected page to the path and regenerating the report. The user can click on pages to add them to the path, or to replace existing pages in the path. The user can also request and receive additional information about any page represented in the report.