Dynamic Payback Adjustment via Player Ranking
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Solution Overview
Problem
Gaming establishments face challenges in providing variable and exciting average expected returns and holds to players, as well as effective loyalty incentives that are adjustable and noticeable, while also managing costs effectively.
Innovation Solution
A gaming system that determines a player's ranking based on their loyalty and gaming activity, allowing for dynamic adjustment of the average expected payback percentage or hold percentage by changing aspects of the game, such as the paytable, award sequences, or game themes, to provide personalized and enticing experiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the average expected payback percentage is increased to provide better player experience, then player engagement and loyalty improve, but the gaming establishment's revenue and profitability deteriorate
Solution Approach 1:
The system applies different payback percentages to different player segments based on their loyalty status. High-loyalty players receive higher payback percentages (e.g., 95-98%) while other players experience standard percentages (e.g., 85-92%). This localized differentiation allows the establishment to improve engagement for valuable players without compromising overall revenue.
Solution Approach 2:
The system dynamically changes the payback percentage parameter based on player loyalty metrics such as cumulative wagers, frequency of play, and player tracking data. By adjusting this key parameter selectively for different player groups, the system optimizes both engagement and revenue outcomes.
2Adaptability or versatility
If promotional incentives are increased to attract and retain players, then player loyalty improves, but promotional costs increase
Solution Approach 1:
The system automatically identifies and rewards loyal players through integrated player tracking and ranking systems without requiring manual promotional interventions. The gaming machine itself serves the promotion by dynamically adjusting payback percentages based on tracked player behavior, eliminating the need for separate promotional budgets.
Solution Approach 2:
The system uses player tracking data to provide continuous feedback on player loyalty status and adjusts incentives accordingly. This feedback loop ensures that promotional resources are allocated efficiently to players who demonstrate actual loyalty behaviors rather than through blanket promotions.
3Adaptability or versatility
If the gaming system provides personalized variable payback percentages, then player engagement and satisfaction improve, but system complexity increases
Solution Approach 1:
The gaming machine system performs multiple functions: it operates as a standard gaming machine while simultaneously functioning as a player tracking device, loyalty assessment system, and dynamic payback adjustment mechanism. This multi-functionality reduces the need for separate specialized systems and manages complexity through integration.
Solution Approach 2:
The system merges the player tracking database, loyalty ranking algorithms, and payback percentage control into a unified architecture. By combining these previously separate components, the system reduces overall complexity while enabling personalized variable payback capabilities.
Data Source
AI summary
A gaming system and method is disclosed which provides variable payback or hold amounts for a primary or base game, a secondary or bonus game, or both. The gaming system includes a central controller that changes at least one aspect of the game to provide a variable payback or hold for a gaming device in the gaming system. The gaming system includes a plurality of different paytables or award sequences each having a different average expected payback. The gaming system selects one of the paytables or award sequences for the game based on a player ranking assigned to each player. The player ranking is associated with a player tracking status obtained through a suitable player tracking system. The selection of one of the paytables or award sequences and its associated average expected payback is based on the player ranking (i.e., the player tracking status) of the player.