Dynamic Personalized Video Overlay in Conversational Interfaces

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Solution Overview

Problem

Current methods for delivering personalized video content are resource-intensive and costly, requiring extensive server processing and storage, and involve creating multiple videos for each user, which is not scalable and lacks personalization.

Innovation Solution

A system that dynamically generates personalized video content using a single video template by overlaying personalization parameters in real-time on a client device through browser capabilities, eliminating the need for pre-processing and reducing infrastructure requirements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If one video is created per user for personalization, then personalization quality is improved, but storage costs and device complexity increase significantly

Engineering Contradiction:
Improvepersonalization qualityVSAvoidnumber of videos to store
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The video content is segmented into a base video template and separate personalization parameters. Instead of creating complete personalized videos for each user, the system divides the content into a reusable base component and customizable overlay elements (text, images, audio) that can be dynamically combined at runtime based on user data.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A single base video template serves multiple users and purposes. The template is designed to be universal and can be customized through parameter overlay to serve different user segments, eliminating the need to create and store separate video files for each user while maintaining personalization capabilities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple personalized videos are generated and stored for each user, then personalization is improved, but processing power and infrastructure costs increase

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidserver processing power
Core Design Contradiction:
Adaptability or versatilityVSPower

Solution Approach 1:

The base video template is prepared in advance with predefined personalization parameters and placeholders. This preliminary preparation allows the template to be reused multiple times without requiring extensive processing each time a personalized video is generated, as only the overlay parameters need to be processed and applied.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

Instead of processing and generating unique video files for each user, the system creates lightweight copies of personalization parameters (text, images, audio tags) that are overlaid on the base template. This copying approach requires minimal processing power compared to generating complete video files for each user.

Inventive Principle:
Principle #26Copying

3Adaptability or versatility

If personal data is passed to server-side video processing services, then video personalization is achieved, but data security risks and infrastructure requirements increase

Engineering Contradiction:
Improvevideo personalizationVSAvoiddata security risks
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The personalization parameters and user data are extracted and processed locally in the browser environment rather than being transmitted to external server-side video processing services. This extraction approach keeps sensitive data within the client's secure environment while still enabling personalized video generation through local parameter application.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The client device's browser performs the personalization function locally by applying overlay parameters to the base video template without requiring external server-side video processing capabilities. This self-service approach eliminates the need to pass personal data to third-party services, reducing security risks and infrastructure requirements.

Inventive Principle:
Principle #25Self-service

Data Source

PatentEP4090038A1System and method for personalized video content in conversational interface
Publication Date: 2022.11.16 INFOSYS LTD
  • EP4090038A1 patent drawingFigure 1
  • EP4090038A1 patent drawingFigure 2A
  • EP4090038A1 patent drawingFigure 2B

AI summary

A method and/or system for dynamic generation of personalized video content in a conversational interface is disclosed. A chat application at a client device receives input from user which is communicated to chatbot platform. The chatbot platform composes a response in a data package and communicates to the chat application. If the format of the data package is of the type 'Personalized Smart Video', then a personalized video generation engine may generate a personalized video using a video template by displaying the video template and dynamically overlaying transformed user data on top of dedicated placeholders in the video template, thereby enhancing the user experience by rendering messages in form of personalized video at the client device and eliminating the need of creating a separate video file for each target user.