Dynamic Phone Number Assignment for Call Attribution
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Solution Overview
Problem
Conventional click-to-call systems are inefficient as users are hesitant to share their phone numbers, leading to lost sales and difficulty in tracking the effectiveness of online and offline advertising campaigns, especially when purchases are made over the phone.
Innovation Solution
A marketing automation system assigns dynamic phone numbers to advertising campaigns, tracks calls, and routes them based on lead scores and customer interactions, enabling effective call routing and attribution across multiple advertising channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional click-to-call systems are used, then users can be contacted by advertisers, but users are hesitant to share their phone numbers leading to lost sales
Solution Approach 1:
The patent introduces a call tracking system as an intermediary that bridges the gap between advertisers and users. The system assigns unique phone numbers to advertisements and tracks calls without requiring users to manually provide their phone numbers. The tracking system automatically captures caller information, routing decisions, and call outcomes, thereby maintaining user trust while improving conversion tracking.
Solution Approach 2:
The system implements feedback mechanisms by tracking call outcomes and attributing them to specific advertisements. The tracking system provides feedback to advertisers about which ads generated calls and conversions, enabling optimization of advertising campaigns while maintaining user privacy and trust.
2Loss of information
If phone numbers are collected through dialogue boxes, then advertisers can contact users, but tracking effectiveness of advertising campaigns becomes difficult
Solution Approach 1:
The patent segments the phone number space by assigning unique phone numbers to individual advertisements or advertising campaigns. Each advertisement gets its own dedicated number, allowing the tracking system to segment call data by ad source. This segmentation simplifies tracking by creating distinct, identifiable call paths from each advertisement to the conversion point.
Solution Approach 2:
The tracking system operates autonomously by automatically capturing call information, determining call outcomes, and attributing conversions to specific advertisements without requiring manual input from users or complex tracking configurations. The system self-manages the entire tracking process from call receipt to conversion attribution.
3Adaptability or versatility
If multiple advertisements drive calls to one phone number, then advertising reach is maximized, but determining effective advertisements becomes challenging
Solution Approach 1:
The system segments the single phone number into multiple dedicated numbers, with each number assigned to a specific advertisement or advertising channel. This segmentation enables precise measurement of ad performance by tracking calls to each dedicated number, while still allowing the system to handle multiple advertising channels and campaigns simultaneously through the same overall tracking infrastructure.
Data Source
AI summary
An online and offline communication processing and tracking using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier.