Dynamic Pricing Models for Digital Content Distribution

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Solution Overview

Problem

The digital content industry faces challenges in incentivizing intellectual property rights (IPR) owners to make their works available for sale and distribution due to the ease of reproduction and distribution on the internet, which undermines their ability to track and recoup value for their content.

Innovation Solution

Dynamic pricing models that base pricing for digital content on current, aggregated Internet user behavior and preferences, using baseline values and real-time data from search engines and other sources to continually price and reprice content within predetermined parameters, facilitating efficient marketplaces and better value realization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If digital content is made readily available for sale and distribution on the Internet, then accessibility and distribution volume increase, but ability to track and recoup value for the content deteriorates

Engineering Contradiction:
Improvedistribution volumeVSAvoidvalue tracking capability
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The patent implements feedback mechanisms by continuously monitoring user behavior data from search engines and other Internet sources, then using this aggregated information to dynamically adjust pricing. This closed-loop system allows content owners to track actual demand and recoup value through optimized pricing while maintaining high distribution volume.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent applies dynamics by transitioning from static pricing to dynamic pricing that automatically adjusts based on real-time user behavior data. Prices are continuously updated within predetermined parameters based on aggregated Internet information about user preferences and contextual behavior, enabling the system to adapt to changing demand while tracking value realization.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If traditional fixed pricing is used for digital content, then pricing simplicity is maintained, but ability to align prices with user demand deteriorates

Engineering Contradiction:
Improvepricing simplicityVSAvoiddemand alignment capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent implements dynamic pricing that automatically adjusts prices based on aggregated user behavior data from Internet sources. The system maintains ease of operation by automating the pricing adjustment process within predetermined parameters, eliminating the need for manual pricing decisions while continuously aligning prices with actual user demand.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent enables self-service pricing by designing a system that automatically monitors user behavior, processes aggregated data, and adjusts prices without requiring constant human intervention. The pricing mechanism serves itself by using algorithmic processing of Internet data to determine optimal prices within predetermined boundaries, maintaining simplicity while achieving demand alignment.

Inventive Principle:
Principle #25Self-service

3Loss of information

If dynamic pricing based on real-time data is implemented, then value realization is improved, but system complexity increases

Engineering Contradiction:
Improvevalue realizationVSAvoidpricing system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent uses aggregated Internet data as an intermediary between user behavior and pricing decisions. Rather than directly complexly analyzing individual user actions, the system processes aggregated information from search engines and other sources, which mediates the connection between raw data and pricing adjustments, simplifying the overall system architecture while improving value realization.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent applies partial action by implementing dynamic pricing within predetermined parameters and boundaries rather than allowing completely unrestricted price changes. This partial implementation of dynamic pricing achieves improved value realization while limiting system complexity by constraining the scope of price adjustments to predefined ranges.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS9076148B2Dynamic pricing models for digital content
Publication Date: 2015.07.07 R2 SOLUTIONS LLC
  • US9076148B2 patent drawing
  • US9076148B2 patent drawing
  • US9076148B2 patent drawing

AI summary

Dynamic pricing models which facilitate efficient distribution of digital content online. Particular implementations of the invention dynamically base pricing for digital content on relatively current, aggregated information regarding Internet user behavior and preferences, such as search query and/or page hit logs. Some implementations of the present invention are directed to pricing digital content based on the inherent properties of digital content and the mechanics of how electronic files are typically distributed on the Internet.