Dynamic Pricing for Game Protection Extensions

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Solution Overview

Problem

In online games, the expiration of initial protection periods can lead to detrimental attacks on players who are not prepared, potentially discouraging them from continuing gameplay, as existing systems do not dynamically adjust protection extension prices based on player strength or other factors.

Innovation Solution

A system that dynamically prices protection extensions in online games based on individual user strength, offering more affordable extensions for weaker players and more expensive ones for stronger players, using a modular architecture with game, user, interaction, network, protection, store, and extension modules to manage user profiles, game entities, and virtual items.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If protection extension is offered to all users at a fixed price, then the system is simple to implement, but weaker players cannot afford protection and stronger players pay too much

Engineering Contradiction:
Improvepricing adaptabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic pricing for protection extensions by adjusting prices based on player strength metrics (level, resources, army power). The system continuously monitors player attributes and modifies protection extension prices in real-time, transitioning from a static fixed-price model to a dynamic adaptive pricing model that responds to changing player conditions

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the pricing parameter from a fixed value to a variable that depends on multiple player parameters including level, resources, and army strength. The pricing formula incorporates these parameters to calculate individualized prices, allowing the system to adapt pricing based on the specific state of each player

Inventive Principle:
Principle #35Parameter changes

2Loss of energy

If protection extension is expensive for strong players, then revenue is maximized, but player satisfaction decreases

Engineering Contradiction:
Improvevirtual currency lossVSAvoidplayer satisfaction
Core Design Contradiction:
Loss of energyVSEase of operation

Solution Approach 1:

The patent applies local quality by tailoring the protection extension price to each individual player's characteristics rather than applying a uniform price. Each player receives a customized price based on their specific strength metrics, ensuring that the pricing is appropriate for their local context and situation

Inventive Principle:
Principle #3Local quality

3Productivity

If protection extension is cheap for weak players, then player engagement increases, but revenue from strong players may decrease

Engineering Contradiction:
Improveplayer engagementVSAvoidvirtual currency revenue
Core Design Contradiction:
ProductivityVSLoss of energy

Solution Approach 1:

The patent utilizes parameter changes by adjusting the protection extension price based on player strength parameters. Weak players with lower strength metrics receive lower prices, while strong players with higher metrics receive higher prices, creating a sliding scale that balances engagement and revenue

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS9795886B1System and method for determining a price for a protection extension
Publication Date: 2017.10.24 ELECTRONIC ARTS INC
  • US9795886B1 patent drawing
  • US9795886B1 patent drawing
  • US9795886B1 patent drawing

AI summary

One aspect of the disclosure relates to determining prices for a protection extension in an online game. The protection extension may be implemented, for example, after a user's beginning protection and/or any other in-game protection period has ceased. The protection extension may be dynamically priced for individual users. The protection extension may be priced, for example, based on the user's power and/or strength in a game, and/or based on other factors. For example, the stronger the user is in the game, the more expensive the extension of protection, and the weaker the user is in the game, the cheaper the extension of protection. This may provide an opportunity for a less experienced player to build up their strength in a game, thus promoting further player engagement. Individualizing the price of protection extensions may provide other enhancements.