Dynamic Product Category Filtering Interface

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing online commerce platforms face challenges in effectively providing relevant information to buyers based on their search terms, leading to reduced convenience and purchase rates, especially when product length is a critical selection factor.

Innovation Solution

An electronic apparatus and method that acquires a search term, identifies a product list, and displays categories corresponding to the search term in a second area, with the option to filter the list based on product length, using machine-learning models to adjust information and images dynamically, ensuring user convenience and tailored product recommendations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If product lists are displayed without category filtering, then all products are visible to users, but users cannot efficiently find products matching their specific needs (e.g., product length)

Engineering Contradiction:
Improveproduct search efficiencyVSAvoidproduct variety visibility
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent segments the product list by introducing category filters (e.g., short, medium, long length categories) that divide the comprehensive product list into manageable subsets. This allows users to efficiently locate products matching their needs while the system maintains visibility of all products through the filtering mechanism.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements dynamic filtering where category selections are updated in real-time based on user interactions. The product list dynamically reorganizes itself according to selected categories, providing both comprehensive visibility and targeted filtering efficiency.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If category filtering is implemented, then users can efficiently search for specific products, but the interface becomes more complex

Engineering Contradiction:
Improveproduct filtering capabilityVSAvoidinterface structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent adds a dimensional layer to the interface by introducing a separate category display area (second area) distinct from the product list area (first area). This spatial separation organizes complexity into manageable dimensions, allowing filtering functionality without overwhelming the main product display.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces category icons as intermediary elements that mediate between the user and the detailed product list. These icons provide a simplified interface for category selection, reducing the perceived complexity while maintaining comprehensive filtering capability.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of manufacture

If seller-provided product information is used, then information entry is simple for sellers, but information accuracy may be compromised

Engineering Contradiction:
Improveinformation entry simplicityVSAvoidproduct information accuracy
Core Design Contradiction:
Ease of manufactureVSMeasurement precision

Solution Approach 1:

The patent implements a feedback mechanism where machine learning models analyze seller-provided information and provide corrections or validations. The system compares seller inputs against learned patterns and provides feedback to improve accuracy while maintaining ease of entry, particularly for product length categorization.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent enables the system to automatically categorize and validate product information using machine learning models. The system serves itself by autonomously verifying and correcting seller-provided data, reducing reliance on manual verification while maintaining accuracy.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11423460B1Electronic apparatus and information providing method thereof
Publication Date: 2022.08.23 COUPANG CORP
  • US11423460B1 patent drawing
  • US11423460B1 patent drawing
  • US11423460B1 patent drawing

AI summary

An information providing method of an electronic apparatus is disclosed. The information providing method may include acquiring a search term from a user, identifying a product list corresponding to the search term, identifying one or more categories corresponding to the search term to filter the product list, and displaying the product list in a first area and displaying the one or more categories in a second area distinguished from the first area.