Dynamic Product Placement in Media Streams via Receiver Logic
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Solution Overview
Problem
Conventional product placement in media streams is not dynamic and fails to tailor advertisements to individual viewer preferences or locations, leading to irrelevant or untargeted advertising.
Innovation Solution
A device and method that receive a data stream, identify viewer information, and dynamically insert product placements based on geographical location and user profiles, allowing for personalized and location-specific advertisements within the media stream.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional virtual product placement is inserted into media stream by production entity, then product placement can be displayed to viewers, but the product placement cannot be tailored to individual viewer preferences or locations
Solution Approach 1:
The patent implements dynamic product placement by enabling the receiver to identify and insert different product placements based on real-time viewer information such as geographical location and user profile data. This transforms the static, pre-produced media stream into a dynamic system where advertisements are customized for each viewer without requiring complex re-production processes
Solution Approach 2:
The patent applies preliminary action by embedding product placement information and identifiers into the media stream during production, but leaving the actual product placement selection and insertion to be performed later by the receiver based on viewer-specific data. This allows the system to prepare the framework in advance while maintaining flexibility for personalized delivery
2Reliability
If product placement is customized based on viewer information, then advertising effectiveness increases, but processing requirements and system complexity increase
Solution Approach 1:
The patent implements self-service by enabling the receiver to autonomously perform product placement identification and insertion based on viewer information stored locally or accessible through communication interfaces. The receiver independently determines which product placements to insert without requiring complex centralized processing, thereby improving advertising effectiveness while managing system complexity at the edge device
Solution Approach 2:
The system utilizes feedback mechanisms where the receiver accesses viewer profile information and geographical data to make informed decisions about product placement selection. This feedback loop ensures that the right advertisements are delivered to the right viewers based on their preferences and location, enhancing reliability
Data Source
AI summary
A device may include a receiver to receive a data stream. The device may also include logic to insert a product placement into the data stream based at least one of a location of the device or information associated with a user of the device.