Dynamic Product Pushing via Position Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Physical stores are unable to dynamically provide personalized sales plans based on individual customer behavior patterns, leading to inefficient customer attraction and potential loss of customer groups due to limitations in current sales promotion methods.
Innovation Solution
A product pushing method that uses a positioning system to determine a user's current and recorded positions, acquiring relevant products and promotion portfolios from databases, and sending personalized promotion portfolios to users based on their behavior patterns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If physical stores use traditional sales promotion methods (paste product menus on shop shelves or send sales promotion menus to customers), then the implementation is simple and low-cost, but the personalization capability is poor and cannot dynamically adapt to individual customer behavior patterns
Solution Approach 1:
The patent implements dynamic promotion content that automatically adjusts based on real-time customer behavior data. The system tracks customer movement through the store using positioning technology and dynamically generates personalized promotion menus that update as customers move between different product areas, making the promotion system adaptive rather than static
Solution Approach 2:
The patent introduces a centralized server as an intermediary between the customer positioning system and the promotion display system. This server collects positioning data, processes it to determine customer interest in specific products, and generates appropriate promotion content, thereby decoupling the complexity of the personalization logic from the customer-facing interface
2Loss of information
If physical stores paste product menus on shop shelves, then the deployment is simple and wide-reaching, but the customer engagement is low because customers cannot directly see their desires
Solution Approach 1:
The patent implements a feedback loop where the system continuously monitors customer positioning data and adjusts promotion content in real-time. When a customer spends time in a specific product area, the system detects this behavior, processes it through the server, and updates the promotion menu to reflect the customer's demonstrated interest, creating a responsive feedback mechanism
Solution Approach 2:
The system performs preliminary actions by pre-processing customer behavior data and preparing personalized promotion content before the customer even requests it. The server anticipates customer needs by analyzing movement patterns and pre-generating relevant promotion menus, so that when customers view the promotions, the information is already tailored to their interests
Data Source
AI summary
A product pushing method and a product promotion system are provided. The method includes the following steps: recording an area as the user's current position when the time period of the user staying in the area is longer than a first threshold; obtaining at least one current product corresponding to the current position from a regional product database; obtaining at least one recorded product corresponding to at least one recorded position from the regional product database; obtaining at least one promotion portfolio from the product portfolio database according to the current product and the at least one record product; and sending the at least one promotion portfolio to the user.