Dynamic Product Taxonomy for Search Demand Adaptation
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Solution Overview
Problem
Existing product taxonomies in online retail are static and product-driven, failing to adapt to dynamic market demand, leading to reduced visibility in external search engines and limited relationships between product groups.
Innovation Solution
A method and system for extending existing product taxonomies by determining high-demand keywords, generating dynamic product groups, creating a relation graph of these groups, and linking them to the existing taxonomy, allowing for a dynamic and demand-driven product grouping structure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a static product-driven taxonomy is used, then the taxonomy structure remains stable and easy to maintain, but the visibility in external search engines decreases and adaptability to market demand is reduced
Solution Approach 1:
The patent implements a dynamic taxonomy system that automatically adjusts product groupings based on real-time search demand data from external search engines. The system transitions from a static product-driven hierarchy to a dynamic demand-driven structure where product groups are continuously reorganized according to current market search trends, resolving the contradiction between stability and adaptability
Solution Approach 2:
The system incorporates feedback loops that monitor external search engine queries and user search behavior, then use this information to automatically adjust the taxonomy structure. This feedback mechanism enables the taxonomy to adapt to changing market demand while maintaining a manageable complexity through automated adjustments rather than manual reconfiguration
2Ease of operation
If a product-driven clustering approach is used, then the taxonomy is intuitive for browsing, but the visibility and relevance in external search engines is reduced
Solution Approach 1:
The patent merges two previously separate approaches: the product-driven clustering that ensures browsing intuitiveness and the demand-driven grouping that captures search relevance. By combining these approaches into a unified dynamic taxonomy, the system maintains intuitive product groupings while simultaneously optimizing for external search engine visibility and query relevance
Solution Approach 2:
The taxonomy system is designed to serve multiple functions simultaneously: it maintains intuitive product categorization for browsing while also optimizing for search engine visibility and query matching. This multi-functional design resolves the contradiction by making the taxonomy both user-friendly and search-optimized
3Stability of the object's composition
If the taxonomy evolves slowly over time, then returning customers can easily navigate, but the visibility to new customers through external search engines decreases
Solution Approach 1:
The system implements dynamic adjustment of the taxonomy at different levels: the overall hierarchical structure remains stable for returning customer navigation, while specific product groupings and relationships are dynamically adjusted based on current search demand to capture new customer traffic from external search engines
Data Source
AI summary
A method of extending an existing product taxonomy for an inventory of products. The existing product taxonomy can include pages having a hierarchical tree structure. The method can include determining a first set of keywords. The first set of keywords can be a prediction of keywords searched above a predetermined threshold during a predetermined time period of one or more external search engines. The method also can include generating dynamic product groups based on the first set of keywords. The method further can include generating a relation graph of the dynamic product groups. The relation graph can include relation links between the dynamic product groups. The method also can include linking the dynamic product groups to pages in the existing product taxonomy to generate an extended product taxonomy. The extended product taxonomy can include the existing product taxonomy, the dynamic product groups, and the relation links of the relation graph between the dynamic product groups. The method further can include presenting to a user information about the dynamic product groups. Other embodiments are provided.