Dynamic Public Messaging Layout for Diverse Viewers
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Solution Overview
Problem
Existing digital signage systems are limited in displaying multiple distinct messages simultaneously and fail to provide information relevant to diverse viewers, leading to inefficiencies in communication.
Innovation Solution
A dynamic messaging system that identifies public messaging displays, collects anonymized viewer information, assigns weights to messages based on this data, and determines an optimal message layout to present to multiple viewers effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital signage systems cycle between different messages over time, then multiple messages can be displayed to multiple viewers, but the system cannot display multiple distinct messages simultaneously to different viewers
Solution Approach 1:
The display screen is divided into multiple independent display regions, each capable of showing different messages simultaneously. The system segments the audience into different viewer groups based on their characteristics and assigns specific messages to each segment, enabling parallel message delivery to multiple viewers at the same time rather than cycling through messages sequentially
Solution Approach 2:
The system dynamically adjusts message content and display parameters based on real-time viewer detection and analysis. It continuously monitors viewer characteristics, updates viewer profiles, and reconfigures message assignments adaptively, transforming the static cycling approach into a dynamic multi-message display system that responds to current audience composition
2Loss of information
If digital signage displays generic messages to all viewers, then the system is simple to operate, but it fails to provide information relevant to diverse viewers
Solution Approach 1:
The system performs preliminary actions by detecting and analyzing viewer characteristics before message delivery, building and updating viewer profiles in advance. This preliminary viewer analysis enables the system to pre-select and prepare relevant messages for different viewer segments, ensuring information relevance is established before the actual message display occurs
Solution Approach 2:
The system implements feedback mechanisms by continuously monitoring viewer responses and characteristics, using this information to refine message selection and content. The feedback loop allows the system to learn from viewer interactions and improve message relevance over time, adjusting future message assignments based on observed viewer preferences and engagement patterns
Data Source
AI summary
According to one embodiment, a method, computer system, and computer program product for public messaging to multiple viewers is provided. The embodiment may include identifying a public messaging display. The embodiment may also include collecting information about one or more viewers in a public place. The embodiment may further include assigning weights to one or more messages based on the collected information. The embodiment may also include determining an optimal message layout on the public messaging display based on the assigned weights. The embodiment may further include presenting the optimal message layout on the public messaging display.