Dynamic QR Code Product Information System
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Solution Overview
Problem
Current systems for providing product information, such as those using barcodes or object recognition devices, are limited by their static nature, unable to offer comprehensive and dynamic information about a product in real-time at the point of sale or delivery, as they rely on fixed identifiers that do not account for product variations or transaction-specific details.
Innovation Solution
A system that includes a computing device to define product variations and assign unique identifiers at the point of sale or delivery, allowing an interactive display device to recognize these identifiers and retrieve dynamic product information from servers, including media files and various data sources, enabling real-time updates based on product characteristics, transaction details, and consumer information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If barcodes or best-by dates are used to provide product information, then consumers can access product information, but the information is static and the same for every purchaser
Solution Approach 1:
The patent applies dynamics by transitioning from static barcodes to dynamic QR codes that can be updated in real-time. The QR code content is no longer fixed but can change based on product variations, transaction details, and consumer interactions, allowing the information delivered to be dynamic rather than static.
Solution Approach 2:
The patent implements parameter changes by modifying the QR code content parameters based on multiple factors including product identification, product variations, transaction circumstances, and consumer preferences. This allows the same physical product to have different information content delivered to different consumers or at different times.
2Ease of operation
If static identifiers are used on products, then product identification is simple, but comprehensive and dynamic information cannot be provided at the point of sale
Solution Approach 1:
The patent applies preliminary action by pre-placing QR codes on products before sale, similar to traditional barcodes. However, the QR codes are designed to be dynamically updated later, combining the simplicity of pre-application with the capability for real-time information updates at the point of sale.
Solution Approach 2:
The patent introduces an intermediary system (the dynamic QR code platform) that bridges the simple identification function of traditional barcodes with the complex information delivery requirements. The QR code acts as an intermediary that can resolve to different information sources based on current context.
3Reliability
If traditional barcodes are used, then product tracing is possible, but sellers cannot provide comprehensive information about product variations and transaction specifics
Solution Approach 1:
The patent applies segmentation by dividing the information delivery into multiple layers: the QR code itself (identification layer), the decoded content (data layer), and the dynamically selected information sources (content layer). This allows traceability through the QR code while enabling comprehensive information delivery through the dynamic content selection.
Solution Approach 2:
The patent adds another dimension to product identification by moving from two-dimensional barcodes to QR codes that can encode URLs or other pointers to dynamic content. This dimensional change enables the system to reference external, updateable information sources rather than embedding all information statically in the code itself.
Data Source
AI summary
The invention generally relates to systems and methods for providing product information via an interactive display device in a dynamic format. The present invention implements a system for defining product variations and assigning references to them at the point of sale or delivery. The system further includes an interactive display device for providing informational data associated with a product variation assigned to a product upon recognition of the product in contact therewith. The present invention is unique in allowing a seller to assign or modify a reference associated with a unique identifier, such as a barcode label, at the point of sale or delivery, thereby changing the information delivered to the buyer based on details about the specific unit sold, the circumstances of the transaction, or the identity of the buyer.