Dynamic QR Redirection for Authentication and Marketing Tracking
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Solution Overview
Problem
Existing QR codes lack adaptability for dynamic authentication and marketing functions, limiting their effectiveness in brand protection and promotion, and require pre-defined configurations that are not scalable or customizable.
Innovation Solution
A QR management system that allows redirection of QR codes based on user-definable criteria and triggers, enabling dynamic configuration for authentication, marketing, and promotion, with real-time changes and integration with CRM, ERP, and supply chain management systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If QR codes are used for authentication and marketing, then brand protection and customer engagement are improved, but the codes lack adaptability for dynamic functions and real-time changes
Solution Approach 1:
The patent implements dynamic QR code functionality by allowing the destination URL to change in real-time based on user-defined criteria and triggers. The system transitions from static QR codes to dynamic ones that can redirect to different destinations depending on conditions such as date, time, location, or user profile, thereby achieving adaptability without requiring physical code changes.
Solution Approach 2:
The system incorporates feedback mechanisms by continuously monitoring scan data and user interactions, then using this information to dynamically adjust QR code redirections. The backend server receives scan information, evaluates it against predefined criteria, and determines the appropriate destination in real-time, creating a closed-loop system that adapts based on actual usage patterns.
2Adaptability or versatility
If QR codes are configured for specific authentication functions, then authentication reliability is improved, but the codes cannot be customized or scaled for different uses
Solution Approach 1:
The patent creates a universal QR code system where a single QR code infrastructure can serve multiple functions including authentication, marketing, tracking, and promotional activities. The system allows different types of QR codes to be generated with various configurations, all managed through a common platform that maintains reliability while enabling diverse applications across different industries and use cases.
Solution Approach 2:
The system enables customization by allowing users to modify parameters such as destination URLs, validity periods, geographic restrictions, and user-specific conditions without changing the physical QR code. These parameter changes are implemented through the backend server, which dynamically adjusts the redirection logic based on the configured parameters while maintaining the integrity of the authentication process.
3Ease of operation
If QR codes use pre-defined configurations, then ease of implementation is improved, but real-time adjustments and data-driven strategies are limited
Solution Approach 1:
The system allows users to pre-configure multiple destination URLs, criteria, and triggers in advance through an intuitive interface. These preliminary configurations are stored in the database and ready for immediate execution, eliminating the need for complex real-time setup while still enabling dynamic responses. Users can prepare marketing campaigns, authentication rules, and redirection logic beforehand, then activate them with minimal effort.
Solution Approach 2:
The backend server acts as an intermediary that handles all real-time decision-making and URL redirection logic. This mediator receives scan requests, evaluates them against pre-configured criteria, and determines the appropriate destination without requiring user intervention. This architecture maintains ease of operation by shielding users from complex real-time processing while enabling rapid, data-driven adjustments through automated rules.
Data Source
AI summary
A QR management system redirects based on user-definable criteria, user set triggers or change events. A security indicium (printed, adhered label, tag or near field communication device) uses the code to direct to a standard URL or generated personalized URL to a website. The QR codes are assigned individually or allocated to a product range. Each code within the range can direct to a different location. The web page creation system allows the brand owner to populate and customize landing content to which the QR code directs. All scans are tracked and reports data such as product, location, date and time of code use. Real time on demand changes to such consumer's accessible content may be made based on owner defined criteria, which may include number of scans or dates of a scans, time and date or date ranges of each scan.