Dynamic Redirection System for Web Navigation
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Solution Overview
Problem
Users often encounter broken or stale links on websites, leading to a poor user experience, loss of traffic, and revenue, as content becomes outdated or unavailable, such as when products are no longer in stock or domain names expire.
Innovation Solution
A redirection system intercepts user navigation actions and dynamically determines whether to redirect to an alternate page, providing similar content if the target page is unavailable, based on intelligent decision-making processes, rather than static redirection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If static redirection is used when target page is unavailable, then users are redirected to a default page, but the user experience deteriorates due to irrelevant content and loss of traffic
Solution Approach 1:
The patent implements dynamic redirection that adapts based on real-time conditions. Instead of static redirection to a fixed default page, the system dynamically determines the target page's availability status and selectively redirects users based on multiple factors including content freshness, product availability, and user preferences, thereby maintaining relevant and useful content delivery
Solution Approach 2:
The system changes the redirection parameter from a fixed static target to a dynamic decision based on multiple variables. It evaluates content age thresholds, product stock status, user preference settings, and other parameters to determine whether redirection should occur and where users should be directed, transforming a simple binary redirection into a multi-parameter decision process
2Loss of information
If content is updated frequently to maintain relevancy, then information freshness improves, but the complexity of content management increases
Solution Approach 1:
The patent implements preliminary actions by proactively monitoring and evaluating content freshness before users encounter stale information. The system pre-assesses content age against defined thresholds, pre-identifies alternative content options, and prepares redirection pathways in advance, so that when a user requests content, the decision can be made quickly without complex real-time processing
Solution Approach 2:
The system incorporates feedback mechanisms that track content performance metrics, user interactions, and redirection outcomes. This feedback loop allows the system to learn from past decisions, adjust content freshness thresholds, and optimize redirection strategies over time, reducing the complexity of manual content management while maintaining high relevancy
3Ease of operation
If intelligent dynamic decision-making is implemented for redirection, then user experience improves through relevant content delivery, but system complexity increases
Solution Approach 1:
The patent segments the redirection decision-making process into distinct modular components: content availability checking, freshness evaluation, product stock verification, user preference analysis, and redirection execution. Each segment handles a specific aspect of the decision, allowing the system to manage complexity through modular design while delivering intelligent dynamic redirection
Solution Approach 2:
The system introduces an intermediary redirection service that acts as a mediator between the user's content request and the actual content delivery. This intermediary layer handles the complex evaluation and decision-making processes, shielding the user from complexity while providing personalized, relevant content delivery based on multiple factors including content availability, freshness, and user preferences
Data Source
AI summary
Methods and structures are disclosed that allow a user navigation action (e.g., clicking a link in a web browser) to be intercepted for a determination of whether to provide the user an alternate page instead of a requested target page. A user may be redirected to an alternate page based on various criteria, including data related to content of the target page, whether the target page is unavailable, etc. In some embodiments, alternate page determination is performed by a computer system of a website different from a website of the target page. Thus, presenting an alternate page to a user may be based on a target page featuring an out-of-stock product, or one that is currently unavailable with certain features. The alternate page may include more useful content, and may include a current link to purchase the product, a link to purchase a similar product, or other features.