Dynamic Reward Advertisement Control for Online Games
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Solution Overview
Problem
Conventional reward advertisements in online games are ineffective as they are displayed at fixed or random timings, leading to player disengagement due to repetitive content, resulting in decreased incentive for users to watch them.
Innovation Solution
A computer system that dynamically controls the display of advertisements in online games, setting rewards based on player-specific data such as game progress, play level, and charge history, and varying the reward structure based on the duration and frequency of advertisement watching, ensuring a different reward experience each time the advertisement is displayed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If reward advertisements are displayed at fixed or random timings with repetitive content, then the advertisement can be easily implemented and displayed, but player engagement decreases and the advertisement becomes a cumbersome obligation
Solution Approach 1:
The advertisement display system dynamically changes the reward content based on player characteristics (game progress, play level, charge history) rather than using fixed repetitive content. This makes the advertisement adaptive to different players and situations, transforming it from a static obligation into an engaging experience that maintains player interest.
Solution Approach 2:
The system changes the reward parameters (type, amount, timing) based on player data such as game progress, play level, and charge history. This parameter variation ensures that the same advertisement can provide different value to different players, maintaining engagement while keeping the display mechanism simple.
2Stability of the object's composition
If the same advertisement is displayed repeatedly to users, then the advertisement content remains consistent and easy to manage, but users become disengaged and may develop negative feelings toward the advertised product
Solution Approach 1:
The advertisement system applies local quality by tailoring the reward content to specific player characteristics rather than using uniform content for all users. Each player receives a customized reward based on their game progress, play level, and charge history, making the advertisement relevant and engaging while maintaining content management efficiency.
Solution Approach 2:
The system varies the reward parameters (type, quantity, timing) based on player data while keeping the advertisement content itself consistent. This allows the same advertisement to provide different value propositions to different players, maintaining engagement without requiring multiple advertisement versions.
3Device complexity
If advertisements are displayed in a strip-shaped display section during game play, then the game screen layout is simple, but the player gradually loses attention to the display section and advertisement effect decreases
Solution Approach 1:
The system dynamically adjusts the reward content based on player characteristics and game state, making the advertisement adaptive even within a fixed strip-shaped display section. This dynamic personalization compensates for the limited display area, maintaining effectiveness without requiring complex layout changes.
Solution Approach 2:
The advertisement system changes the reward parameters (type, amount, timing) based on player data to maximize impact within the constrained strip-shaped display area. This parameter variation ensures that the limited display space delivers maximum engagement value.
Data Source
AI summary
A computer system performs display control to display a reward advertisement at a given screen switching timing, a screen switching timing due to start or end of a game progress unit, or a timing at which a game progression satisfies a given change condition. The computer system gives a reward for watching the advertisement to a player. The reward is set based on user data and/or play data of the player related to the game.