Dynamic Road Sign Personalization via V2I Vehicle Data
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Solution Overview
Problem
Conventional road signs are static and unable to adapt or present targeted information to vehicles or occupants based on their characteristics, leading to ineffective communication and missed opportunities for personalized advertising or safety warnings.
Innovation Solution
A system that detects vehicle proximity and obtains operating characteristics and occupant data via vehicle-to-infrastructure communications, allowing for the presentation of personalized information on digital billboards, including targeted media or generalized safety warnings, based on vehicle speed, occupant demographics, and traffic conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional static road signs are used, then device complexity is low, but adaptability to different vehicles and occupants is poor
Solution Approach 1:
The road sign system transitions from static to dynamic by continuously changing displayed information based on real-time vehicle characteristics and occupant data received through V2I communications, enabling adaptation to different users while maintaining a relatively simple overall architecture
Solution Approach 2:
The road sign infrastructure serves multiple functions: displaying general traffic information, presenting personalized advertisements, delivering safety warnings, and providing travel recommendations, all through a single multi-functional platform that communicates with various vehicle types
2Productivity
If personalized information is displayed on road signs, then advertising effectiveness increases, but information privacy risks increase
Solution Approach 1:
Personalized information is displayed locally and temporarily only to the specific vehicle that provided the characteristic data, with the road sign controller matching incoming vehicle data to corresponding personalized content, ensuring that advertisements and warnings are targeted only to relevant users without exposing other vehicles' private information
Solution Approach 2:
The road sign controller acts as an intermediary that receives vehicle characteristic data through V2I communications, processes this information, and displays personalized content without directly accessing or storing sensitive occupant data, thereby mediating between data collection and privacy protection
3Measurement precision
If real-time vehicle data is collected via V2I communications, then personalization accuracy improves, but data acquisition complexity increases
Solution Approach 1:
Vehicles automatically transmit their own characteristic data (speed, acceleration, route information) through onboard V2I communication modules, eliminating the need for external sensors or manual data collection, thereby achieving high personalization accuracy while keeping the infrastructure relatively simple
Data Source
AI summary
Systems and methods are provided for presenting personalized information to one or more vehicle occupants as a vehicle approaches and/or passes a road sign. Characteristics of a vehicle, e.g., operating conditions, characteristics of the one or more vehicle occupants, e.g., age, demographic, driving record, purchase history, etc. and/or road conditions, e.g., weather-related road conditions, current traffic conditions, etc., may be obtained. Information relevant to the one or more vehicle occupants based on one or more of these characteristics/conditions may presented to the one or more vehicle occupants. In scenarios where the presentation of personalized information is unwanted/unwarranted, more generalized information and/or safety warnings or recommendations can be presented.