Dynamic Route Optimization for Vehicular Advertising Exposure
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Solution Overview
Problem
Vehicular advertisements, such as buses and taxis, lack situational awareness and are inflexible in altering their routes to optimize visual content exposure, failing to adapt to demographics, time, location, and ongoing events, resulting in inefficient advertising.
Innovation Solution
A system and method that utilize geographic and population information to generate routes for vehicles that maximize exposure to targeted populations, allowing vehicles to dynamically adjust their routes and content display based on user preferences and real-time data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If vehicular advertisements operate in fixed routes, then operational simplicity is maintained, but adaptability to demographics and locations is reduced
Solution Approach 1:
The patent implements dynamic route planning that allows vehicles to adjust their routes in real-time based on demographic data, population density, and user preferences. The system transitions from static fixed routes to dynamic adaptive routes, enabling vehicles to optimize their paths for maximum advertising exposure to target demographics while maintaining operational flexibility.
Solution Approach 2:
The system changes route parameters dynamically by incorporating demographic information, population density data, and user preferences into the route optimization algorithm. This allows the vehicle routes to be adjusted based on varying parameters such as time of day, location-specific demographics, and advertising campaign objectives, resolving the contradiction between adaptability and complexity.
2Productivity
If vehicles alter routes dynamically to maximize exposure, then advertising efficacy is improved, but operational complexity increases
Solution Approach 1:
The patent implements self-service mechanisms where the route optimization system automatically processes demographic data, population information, and user preferences to generate optimized routes without requiring manual intervention. The system serves itself by autonomously adjusting routes based on real-time data, improving advertising efficacy while managing complexity through automation rather than manual control.
Solution Approach 2:
The system incorporates feedback loops that continuously monitor advertising performance, demographic data, and route effectiveness. This feedback is used to refine and optimize routes dynamically, allowing the system to improve advertising efficacy progressively while the complexity is managed through iterative optimization rather than complex predetermined algorithms.
3Productivity
If fixed routes are used for vehicles, then operational simplicity is maintained, but exposure to targeted populations is reduced
Solution Approach 1:
The patent applies preliminary action by pre-processing and storing demographic data, population density information, and geographic data before route optimization is needed. This pre-computation allows the system to quickly generate optimized routes when needed, increasing exposure to targeted populations while minimizing the time required for actual route calculations during vehicle operation.
Solution Approach 2:
The system dynamically adjusts routes based on real-time data while using pre-processed information to speed up calculations. This dynamic approach allows the vehicle to maximize exposure to targeted populations by adapting to current conditions, while the loss of time is reduced through efficient use of pre-computed data and algorithms optimized for rapid processing.
Data Source
AI summary
Methods and systems for displaying contents on a screen of a vehicle are provided. The method includes obtaining geographic information and population information for an area, obtaining a user geographic preference and a user population preference for a content, generating a route of a vehicle that maximizes exposure of the vehicle to targeted population in the area based on the geographic information, the population information, the user geographic preference, and the user population preference, and operating the vehicle to follow the route and display the content on a screen disposed on an exterior of the vehicle while following the route.