Dynamic Scan Code Generation for Proximity-Based Promotions
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Solution Overview
Problem
Entities face inefficiencies in tracking user engagement with promotional information, leading to wasted resources on irrelevant communications and forgotten promotions.
Innovation Solution
Dynamic scan code generation based on user identifiers and promotion codes, triggered by proximity to consumer good locations, allowing for targeted notifications and seamless redemption through a single scan code that includes payment information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If entities send promotional information to users, then user engagement opportunities increase, but resource waste increases when users cannot locate or remember the promotions
Solution Approach 1:
The system performs preliminary actions by storing promotion information in advance and automatically generating scan codes when users approach relevant locations, eliminating the need for users to manually locate or remember promotion details
Solution Approach 2:
The system enables self-service by allowing users to automatically receive and access promotion information through their mobile devices based on their location, without requiring manual retrieval or memory
2Loss of information
If entities track user promotion usage, then communication relevance improves, but tracking capability is lost when users cannot locate promotion information
Solution Approach 1:
The system creates a digital copy of the promotion information in the form of a scan code stored on the user's mobile device, which can be easily retrieved and presented without searching for original communication
3Measurement precision
If dynamic scan codes are generated based on location, then promotion delivery precision improves, but device complexity increases due to location tracking and code generation
Solution Approach 1:
The system uses a universal mobile device that users already possess, leveraging its existing capabilities for location tracking and code display, rather than requiring specialized equipment
Solution Approach 2:
The mobile device acts as an intermediary between the entity's promotion system and the user, handling location tracking and scan code generation without requiring complex infrastructure at either end
Data Source
AI summary
One or more computing devices, systems, and/or methods for dynamic scan code generation are provided. For example, a meta tag, comprising a user identifier of a user and a promotion code for a consumer good, is extracted from information associated with the user, such as from an email sent to the user. When a current location of a computing device of the user is within a threshold distance of a consumer good location that sells the consumer good, a scan code is dynamically generated based upon the user identifier and the promotion code. A notification of the promotion code, a description of the consumer good location, and/or other information is provided to the user such as through a push notification. The scan code is displayed through the computing device for applying the promotion code to a purchase from the consumer good location for the consumer good.