Dynamic Scheduling for Supplemental Content Delivery
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Dynamic advertisement insertion systems face delays in processing requests from multiple content presentation devices, leading to potential delays in the insertion of supplemental content, which can prevent timely replacement or modification of advertisements.
Innovation Solution
A method where a computing system determines the supplemental content processing time for each content presentation device and schedules them based on their processing times and advertisement start times, prioritizing devices with higher processing times and earlier start times to receive supplemental content earlier, ensuring timely delivery for presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If requests from multiple content presentation devices are processed sequentially, then the content management system can handle each request carefully, but the processing delay increases and supplemental content insertion becomes untimely
Solution Approach 1:
The system performs preliminary actions by determining supplemental content processing times for each content presentation device in advance, before requests are processed. This allows the scheduling system to prioritize devices that need more time, ensuring they receive supplemental content early enough to meet advertisement start times.
Solution Approach 2:
The system dynamically schedules content delivery based on individual device processing characteristics. Instead of a static processing queue, the scheduler adapts to each device's specific processing time requirements, adjusting delivery timing dynamically to ensure timely content insertion while optimizing overall system throughput.
2Device complexity
If all content presentation devices are scheduled to receive supplemental content simultaneously, then the content management system simplifies scheduling, but devices with higher processing times cannot complete processing before advertisement start times
Solution Approach 1:
The system applies local quality by customizing the scheduling approach for each content presentation device based on its specific processing characteristics. Each device receives supplemental content at a tailored time that accounts for its individual processing speed, ensuring that devices with higher processing times get earlier delivery while maintaining overall system coordination.
Solution Approach 2:
The system changes the scheduling parameter from a uniform simultaneous delivery time to individualized delivery times based on measured processing performance. By adjusting the delivery time parameter for each device according to its processing capabilities, the system achieves precise timing without excessive scheduling complexity.
3Ease of operation
If the content management system processes requests in the order they are received, then the processing logic remains simple, but devices with earlier advertisement start times and higher processing requirements suffer delays
Solution Approach 1:
The system implements feedback by measuring the actual supplemental content processing time for each content presentation device and using this information to inform future scheduling decisions. This feedback loop allows the scheduler to optimize delivery timing based on real performance data while maintaining relatively simple processing logic.
Solution Approach 2:
The system performs preliminary characterization of each device's processing capabilities before actual content delivery scheduling. By determining processing times in advance through preliminary measurements or estimates, the system can prioritize requests efficiently without complex real-time analysis, improving overall delivery efficiency while keeping processing straightforward.
Data Source
AI summary
A method implemented by a computing system includes receiving, from each of a plurality of content presentation devices, a request for supplemental content. Each content presentation device is configured to present program content received from a content distribution system, wherein the program content is associated with a program schedule that specifies an advertisement start time. The computing system determines, for each of the plurality of content presentation devices, a supplemental content processing time that corresponds to an amount of time required by a particular content presentation device to receive the supplemental content to facilitate presentation of the supplemental content. The computing system schedules the plurality of content presentation devices to receive requested supplemental content according to corresponding supplemental content processing times and advertisement start times. Content presentation devices having higher supplemental content processing times and earlier advertisement start times are scheduled to begin receiving requested supplemental content before content presentation devices associated with lower supplemental content processing times and later advertisements start times. Supplemental content is subsequently communicated to the content presentation devices according to the schedule.